Tag Archives: Wendy Williams

Protect The Brand

Protect the Brand. This is one of my business mottos. Recently, I heard Amy DuBois Barnett, Editor-in-Chief of Ebony Magazine and Steve Harvey say the same thing. I’ve gotten accustomed to many people not having any idea of what I was talking about when I say it, so it was truly refreshing to hear other people with the same perspective. So many people call themselves entrepreneurs, but they don’t understand branding and why it’s essential to do so in business. With the exception of myself, I don’t know anyone else doing exactly what I’m doing, the way I’m doing it. Some people are doing a few of the things I do, or do one or two things I do, but no one does everything I’m doing. Therefore, my competition is almost non-existent. However, that’s not the case with other business models. Particularly businesses that are considered traditional. Almost every business has a competitor and a lot of them have learned the same basic techniques for operating their businesses. Although everything you need to open, operate and expand a business isn’t in a book, a lot of the steps and instructions are. I’m sure that we can agree that anyone can follow steps and instructions written in a book. But if that’s all that was required, a lot more people would be successful at it. Statistically businesses still fail in the first five years.

As a result of the availability of basic business operation techniques and information, many people can start a business. Because all the books reiterate and all business students are taught that the most important thing in business is to make money, this further establishes an atmosphere of competition. Everyone wants to make money. Not everyone wants to make a difference. Not everyone wants to become a brand.  But I’ve learned that doing the latter will help improve your chances of the former. If you own a restaurant, your competition could set up shop across the street from you. If you’re a caterer, your competition can be a larger restaurant that decides to expand its business and begin offering catering to its existing customers. And let’s just say for argument’s sake, that their food isn’t even as delicious as yours and their prices are higher. In spite of that, next thing you know, your profits are dwindling. The next thing that comes to your mind is “What are they doing, that I’m not?” Well, if that competing restaurant is Red Lobster and you own a Shrimp Shack, what do you think it is?

It’s the branding.

When you operate a business that is traditional you have to establish yourself as a brand, not just a business, in order to set yourself above others. Businesses eventually go out of business; brands become icons. Becoming a brand takes time and is often more work than just starting a business. For me starting my business was a sign from God, combined with talents I possess and knowledge of how to complete the appropriate paperwork from previous experiences I had in business. It has taken me four years to get where I am so far with The Super Woman Brand. I expect it to take me another four years to get where I want to go, although I’m told that I won’t need that much time, because with every decision I make, I’m branding myself and my business. If something doesn’t enhance what I want to do now or what I want to do in the near future, it can’t be included in The Super Woman Brand.  If an idea or business relationship doesn’t allow me to establish myself or further myself in an area that I want to operate in, it can’t be included in The Super Woman Brand. When you brand yourself, you’re developing business practices and standards, not just appealing to what everyone else wants you to do. It’s requires that you are bold.

Set yourself apart with your brand

I must be doing a pretty good job at branding because there are other people attempting to use The Super Woman Brand by calling themselves Super Woman or Superwoman Productions. I don’t consider them competition, because I’ve already had a head start in developing The Super Woman Brand and they don’t do the same things that I do. I’ve accomplished a few things and they are all positive. I’ve been in a national publication, I’ve been interviewed several times locally on radio and in print, I have credits to my name and a good reputation. So, whether they are a stripper or claim to be a playwright, they aren’t hindering The Super Woman Brand. In fact, if someone attempts to find them, they find ME instead because I am EVERYWHERE on the internet and that is expanding into other areas of media, including television and moviesGoogle me and see firsthand what I mean. Someone told me these other women are only attempting to use The Super Woman Brand because they want to be ME. Imitation is the best form of flattery. I must be doing something right. 

Discover and establish your brand

What do you do that sets you apart from your competition? Find that element and brand it. Use it to market yourself, your business, and catapult your dream. Don’t strive to just become a business person and make money. That’s mediocre. Mediocre doesn’t grow. Strive to become an icon. Strive for growth in your industry and not just for the money. The flower doesn’t dream of the bee; the flower blooms and the bee comes.  It’s more rewarding longterm. It becomes your legacy. It leaves something for others to aspire to. It’s a blueprint for others to follow. It’s part of that dash between the day you were born and the day you die.  Just keep in mind that becoming a brand is a lot more than filling out the appropriate paperwork and putting up a website. It takes time, effort, resilience and creativity. One day other people will want to be YOU and do what you do also

Become a motivating factor to those who come after you.   

PROTECT THE BRAND

 

My Super (Crazy) World

Some days I wake up and wonder what in the world is wrong with me. Why am I so driven and ambitious? Why do I try to make my best day better than the last? Why can’t I sit still and do nothing, even when I’m on vacation? Being super is a blessing and a curse. If you’ve been following the development and evolution of me and Super Woman Productions and Publishing, you probably either think I’m a genius or that I’m bipolar. I heard somewhere that being a genius isn’t far from being crazy. If that is true, I probably qualify.

Everyday presents a new opportunity in my life. Some of those opportunities are also coupled with challenges. And I’m not ashamed to tell you that since I’ve been in business, I have yet to make a profit. The part of me that serves a higher purpose doesn’t care too much. I know that my greatest commodity is my intellectual property and that as time and technology catch up to what I want to do, I’ll be able to do a lot more and make money at it. The part of me that has bills to pay, however, gets frustrated because my business isn’t showing a profit and obtaining financing from banks is impossible because my business is based on the creative process. Banks don’t invest in people, they invest in profit and loss statements. In spite of that, I’m always encouraged by others in entertainment and business who remind me that although I haven’t turned a profit yet, unlike some other businesses that have turned a profit in their first five years, I’m still in existence and I’m still growing. I’m told that because I’m growing slowly and paying my dues, my rewards will be more consistent and long-term than experienced by many other entrepreneurs. It’s also very encouraging when I hear Len Burnett Jr. from Uptown Media Group and Chris Genteel from Google, speak before a group of business professionals and entrepreneurs and list the things I’m already doing as things that entrepreneurs should be doing to market themselves to the public and become successful is this growing digital age.  

I’m also undereducated. Meaning, I don’t have a degree. In anything. But I’ve been to college. In fact, I was a straight A student and on the Dean’s List my last attempt to complete my degree in Business Management. I was also bored. After being employed in various businesses since I was 19 years old, and having been a business owner more than once myself, I knew everything that was being taught in the classes I was taking. On more than one occasion, my instructors would ask me why I was even there. My answer: I was told I had to come to this class to get that piece of paper called a degree. Well, I’m going back to school, again. This time I’m going to obtain my Bachelor degree in Digital Cinematography so that I can produce and direct the film and television projects that I write. I’ll get an honorary Bachelors in Business, one day. And if I don’t get my degree in business, it won’t limit me as much as it would in Corporate America. I’m not saying being educated isn’t important. I’m a huge champion for education and I believe it is a necessity. But not having a degree will not hinder a person as much if they have applicable skills, knowledge and experience in place of that degree.

This last year has already been an amazing experience for me, and it’s only half way in. Sometimes it has been exhausting. Sometimes it feels like it’s moving too fast, and I want more time in a day to do all the things I want and need to do. Sometimes I have wanted to throw the towel in and quit because it seems like it’s not moving fast enough. When I have those days, something usually happens that makes me change my mind. I get a phone call or an email from someone who seems really excited about meeting/talking to Super Woman. Or I’m out publicly and I’m recognized by someone and they refer to me as Super Woman. Or someone tells me how I’ve inspired, motivated or blessed them with my words or deeds. I like those days. Those are days of reassurance.

There are still thousands of people who have no idea that I exist or know what I do. I swear more than half of my Facebook friends only friend me because I’m pretty. If you asked them what I do, they couldn’t tell you if their lives depended on it. But that’s ok. Twenty years ago, everyone didn’t know who Oprah was right away either. Everyone didn’t like Wendy Williams when she started as a radio personality years ago. People thought Tyra Banks was just a pretty model and that she didn’t have the ability or brains to become the media mogul that she is now. We all have our hurdles to jump in order to get you, the public, to acknowledge and embrace us. It’s actually part of the job description when you work in entertainment.

Over the next year, I hope to give you all the opportunity to know more about me as a person and learn more about the Super Woman Brand. I also hope to gain your support in my endeavors and community outreach. I’m accepting many opportunities that are coming my way, which will allow this to occur. Although I fight tooth and nail to avoid being in front of the cameras, I don’t really have a choice. So when I’m in front of the camera, I’m going to make sure that I’m doing a good job. When I’m entertaining you, I want it to also be informative. If you see me when I’m in public, don’t be afraid to talk to me. I’m told I’ve very personable and I’m not as shy and introverted as I once was. I plan to also make you more aware of what I’m doing in different ways. However, it is best to subscribe to my newsletter so that you receive the information quicker than through social media. Please, don’t be afraid to share with other people. Forward my blog posts to your friends and relatives, trackback to them if you have your own website (just don’t plagiarise me because I have people who check for that) and follow me on social networks. I’m everywhere that you can imagine and in some places you haven’t heard of.

Here is a brief list of some of what is currently taking place in my Super (Crazy) World.

  • The Blaqe Rocket Blast Radio ShowEvery Friday 7 – 9 pm EST online at www.blogtalkradio.com/the_blaqe_rocket_blast 
  • Mission Small Business – Vote for Super Woman Productions and Publishing before June 30, 2012 so I can qualify to win the $250,000 Grant at www.missionsmallbusiness.com These funds will be used to fund media projects, hire and train people in media and increase community outreach initiatives like the upcoming I Feel Good: Mind, Body and Soul Women’s Conference.
  • #FabLife Apparel and Accessories – Coming to this website soon. I’m interested in retail partnerships, so if you own a boutique and you’d like to carry my line, please use the Contact Us page to reach out to me to schedule a meeting.
  • Super Video Blogs coming to the OfficialSuperWoman YouTube Channel beginning this week. Because time is becoming limited for me to write blogs, I’m starting quick video blogs that you can watch periodically that update you on my Super World.  
  • The Goodie Bag is almost sold out. There’s only about 15  paperback copies left. It will continue to be available in eBook and for Kindle (in 5 languages). Go to The Brand to buy.
  • Sequins & Suits is being held on Thursday August 16, 2012, 6 pm until midnight, at Crave Lounge in Dearborn, MI and the I Feel Good: Mind, Body & Soul Women’s Conference is being held at H.Y.P.E. Athletic Community on August 18. Tickets will go on sale for both very soon.   
  • I’ve been nominated for Crain’s 40 Under 40 and Who’s Who in Black Detroit – results are still pending. I feel honored to have been nominated for who I am and what I do.

I’m still interested in signing aspiring authors who want to become published. I’m also available to speak at various functions (in and outside of Detroit). If you need a keynote speaker, I’m your girl. Use the Contact Us page to reach me. My media kit will be available at this website soon and will list my rates for different services.

As you see, I’m increasingly busy. Busy is good and I’m not even half way done with everything. There are still many other projects and ventures taking place that I’m keeping under wraps until they are finalized. That way, you have something to look forward to – just like Christmas.

Thank you again for your support of Super Woman Productions and Publishing.

 

Acting Like A Lady

I’ve been acting like a lady long before Steve Harvey wrote “Act Like A Lady, Think Like A Man“. I’ve been blessed to have a few men in my life put me up on game, and it doesn’t hurt that I was raised by good men who taught me to set standards when it comes to how I live as a woman, and that I should not lower those standards for a man or his ego because I am the prize. These men taught me to have a reasonable expectation for how I’m to be treated on a date and by men in public – a gentleman opens doors… all doors… all the time, and you step aside and let him do that. I was also taught that men judge themselves by what they do, who they are and how much money they make.  I’ve know this to be a fact my entire adult womanhood. This is also referred to as a man’s ego being connected to his wallet. These are just a few of the things I’ve learned from men; my grandfathers, father, uncles and male friends, over the last 37 years of my life. However, like other women, I’ve had difficulty with relationships with men and I’ve even been accused of acting like a man. I’ve had a lot of first dates that don’t materialize into anything more because I won’t lower my expectations of how a man should treat me on a date, nor will I necessarily have sex with him on the first date. I’ve had men ask me for my number, yet never call…or call and never call again. For the longest time (approximately the last 20 years), I couldn’t fully comprehend WHY dating and having relationships with men was such an issue for me. Although my best male friend and my male relatives told me repeatedly that I wasn’t DOING anything wrong, I constantly wondered ‘WHAT is WRONG with ME?’ It’s that female insecurity thing that a lot of women have when dealing with our male counterparts. We’re either in extreme denial about our issues, or we’re constantly trying to correct non-existent ones.

Then I had an epiphany.

I’m a bit of an enigma as a woman. I don’t care about being in a relationship (been there, done that), but I do care (because I want someone to celebrate and enjoy life with other than my son). I want a man in my life, but I don’t need a man to be happy and fulfilled. I can do almost anything a man can do, but I prefer to have men do those things sometimes so I don’t have to. I’m honest to the point that bruises some men’s egos, but I’m sweet and pink when I need to be. I’m aggressive, primarily in business, but I know when to be submissive to a man. I desire balance, but refuse to make sacrifices that take away from who I am. I’m open, but I hold information back. I’m nurturing, but I don’t accept excuses. I also raised a son as a single parent, but he’s not the mama’s boy people expect him to be as a result. I am that strange combination of woman, heavily influenced by the men in her life,  that very few men have ever understood, yet they are drawn to me like moths to a flame – until they get burned and fall to the ground. The enigma woman. And I’m not the only one.

When Steve’s book Act Like A Lady, Think Like A Man” was first released, I didn’t want to read it because I was writing my book about relationships during that time. I agree with 99% of what Steve says, therefore, I didn’t want my views to be perceived as me copying from him to sell books, because it was obvious that my book would be released later than his. So I changed what I was writing from a relationship book to a fictional novel based upon the same experiences and advice and titled it “He’s A Problem. One of the things that I want to depict in “He’s A Problem  is how women make the mistake in believing that they can change a man and how that attitude is a contributing factor in why our relationships fail sometimes. I don’t believe you can change anyone – man or woman – they have to want to change themselves. Change begins within and sometimes the catalyst is going without.  I’ve already gotten heat from men who assume that “He’s A Problem” is a man-bashing book written by an angry, bitter, lonely woman who can’t get a man. I even got hate e-mail from one man telling me that I need to make sure I examine myself after I finish talking about men’s flaws.  WOW! I asked him in response “How can you judge the context of a book that hasn’t even been published yet?”  That is both ignorance and fear. Ignorance because so many men assume that single women are all bitter, angry, lonely man-bashers, and fearful that they may somehow be exposed in the book and lose out on future opportunities to play games with women. These are some of the same fears that men have about Steve’s book and why some of them consider him a traitor to all MANkind. But Steve isn’t the only man who knows the game and has been teaching it to women. He’s just the first to write it all out in a book for women to read.

This weekend when I went to see the highly anticipated movie “Think Like A Man“, I didn’t expect to LEARN anything new, I just expected to be entertained and lend my support to filmmakers and the  all-star cast. The movie was phenomenal! However, I feel that Steve Harvey forgot to portray the woman like me. The enigma. The woman who already knows that men need to feel accomplished within themselves before they can be with a woman. The woman who knows that the majority of men attempting to make her acquaintance are doing so with the intention of sleeping with her. The woman who has male influences that she can go to who will tell her the ugly truth and how to protect herself from players and recognize mama’s boys. The enigma woman is willing to walk away from a situation when she sees it isn’t going anywhere. The enigma woman is often mistaken for the Woman Who Is Her Own Man (portrayed by Taraji P. Henson in the film), but she in fact, is the one woman who knows that she can’t make a man into a MAN; he has to WANT to do and REACH for that on his own – even if she is a motivating factor. I’ve met so many men who aren’t there yet. Regardless of their age, education, career or background, some men just haven’t solidified their footprints in cement to the degree that they would like to in their own lives. These are the men who always say they will have a relationship “one day” or “when they get their money right”. I understand and respect that and have learned to recognize and avoid that as well. I tell those men to call me when that day comes and if I’m not otherwise engaged we can see what happens. I don’t have the time or patience for the waiting game. Time waits for no MAN. I truly believe that a man who thinks I’m worth the effort and wants a committed relationship, will put in the work he needs to as an individual and come into/return into my life prepared. And it won’t take him forever.

Although I didn’t learn anything new from “Think Like A Man“, I did LEARN more about myself as a woman and I have better insight into the minds of men and how they perceive me. I learned that as a woman I’m not doing anything WRONG. Maintaining my standards protects me from men who don’t want a committment. If I lower my guard too much, I will end up with someone who is only sports fishing, not fishing to eat. In fact, I’ve been doing everything Steve Harvey suggests that a woman should do in order to have the relationship she wants – prior to reading the book or seeing the movie. And I’m not going to change that. I’m just going to be more consistent. I just need to remember what the men in my life have tried to drill into me and believe it for a change – I just haven’t met the RIGHT man for me yet. Not the perfect man…the RIGHT man. Or maybe I have already met him and he’s getting himself together so that he can protect and provide for me the way I deserve.

Until then, I’m going to continue to act like a lady…and think like a BOSS. I have things to do.  

Check out one of my many projects Sequins & Suits Charity Gala, May 11, 2012 at The Henry Hotel in Dearborn, MI. Tickets are on sale now at EventBrite. Please support this cause so that we can teach young women how to act like ladies also.