Tag Archives: preparedness

Don’t Let the Likes Fool You

We live in an age where social media is prevalent. It’s not going away no more than the Internet it lives on is, and everyday it becomes larger than the previous day. Social media is truly embedded into our culture and how we communicate with each other. That can be both good and bad. It can be good because social media allows us to communicate with people that we may normally have not had access to because of distance and language barriers. There are also many other benefits to social media; such as the ability for businesses to reach a global consumer base and relatives to stay in contact from miles away.

Unfortunately, one of the down sides to social media is the impact it has on individuals and their self-esteem. A lot of people, adults included, use social media to validate their self-worth in society. Many people only have interaction with others by way of their social media accounts and the strive on a daily basis to make other people “like” them. What they fail to realize is that some of those people liking their content, whether it is photos, memes or statuses, don’t really know or like them as a person and would not ever support their endeavors in the real world where it matters.

For instance, being a radio show host I offer independent artists the opportunity to have their music played on my show. I did this because I was constantly receiving messages with links to YouTube videos from artists asking me to watch, like and share their videos. However, many of those artists weren’t generating revenue from their video content on YouTube. So what’s the point in me liking your art when my ‘like’ is not helping you to make money from your art? To me it was a waste of time. So I offered artists another, more traditional method, by which they could be heard, not just liked. A many of them have stated that they have seen an increase in the number of PAID downloads of their music as a result.

Artists and musicians aren’t the only people impacted. Aspiring models, actors and others are in the same boat. People love the way they look on Instagram and like their pictures on Facebook, but that doesn’t help if those same people aren’t going to see the actors in plays, movies or aren’t watching their television shows, and…. well…. everyone wants to be an Instagram model nowadays, so you can imagine how stiff that competition is. Getting a lot of likes on Instagram doesn’t guarantee that you’ll be booked for the next Dolce & Gabbana, or Macy’s campaign anymore than for the local county fair at this point.

Part of the issue is the façade that big brands portray to consumers as well. When big brands seek partnerships or endorsements, outside of professional athletes and well-known celebrities, they often seek individuals in large part due to the quantity of their social media following more than the quality of their followers, the person’s power to influence those that follow them or their own loyalty to the big brand as a consumer.  This makes everyday social media users and those with dreams of success and stardom believe that they only way to be successful is to have a huge following on social media.

What’s the use if your followers can’t be converted into consumers?

For instance, reality show stars are now being cast in movie roles that actors/actresses fight and train for, simply because they have a larger social media following, but they don’t actually do anything. The movie studios do this because they hope that the reality show star will give them free advertising for their movie. True enough, the advertising is free, but what movie studios fail to realize is that everyone that follows that reality show star on social media isn’t really a loyal fan who would buy a ticket to see them star in a movie.

Being in media has afforded me the opportunity to hear what everyday people honestly think about others. I don’t know what it is but me, but people love to talk to and confide in me. I hear it all the time “I just follow them because I think they are funny/I want to see what people are saying about them; but I’d never spend my money going to see them perform/sing/dance, etc.” And that’s the hard truth that a lot of people don’t know when they have dreams and goals of Instafame.

Consider the newest social media darlings, The Westbrooks. They are being called the black version of the Kardashians. I wouldn’t consider that a compliment personally, but maybe they do. They have millions of combined followers on Instagram and a reality show on a popular cable network. On the show, we get to witness the sisters attempt to do what their father (a successful businessman), suggests they do; monetize their social media following. We also get to see their friends either support their attempts (backyard pool parties) or try to use them for their own attempts at gaining clientele (club openings). Which is probably where the Kardashian comparison comes into play. It seems that the “power” their wield over their social media minions could be used more productively than to endorse hair extensions and pop bottles in nightclubs. They all seem to be intelligent young women, with guidance from their hardworking parents, who didn’t always have it easy, so they understand building success in a more traditional way to acquire longevity.

So why shouldn’t The Westbrooks be able to do something bigger and more impactful with their branding than what everyone else on Instagram is doing?

Time will only tell when it comes to how far things will go for The Westbrooks. They’ll either make change, make waves or be replaced by the next hot group of pretty sisters on the internet. In the meantime, I hope that they serve as a lesson on how fleeting and intrusive Instafame without strategic preparation can be. I also hope that at some point we move away from the façade of what makes people successful and show examples of more men and women using their influence on social media for more than monetization. Those people exist. They may not have millions of followers, but they have quality followers, who are positively impacted by them, myself included. Big brands aren’t paying attention to those types of social media influencers….yet. But that is something that I also hope will change so that being attractive isn’t the only talent left for people to have in order to become successful.
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Fashionable Opportunity

Put Your Brand on My Back

If you’ve been reading my blog for a decent amount of time, you may have noticed that I believe in periodic reinvention. As we grown, evolve and improve ourselves, we should take the time to document it. Social media is one way to accomplish that. In an effort to utilize my social media platforms and my increasing influence more frequently, I’ve decided to give an opportunity to those interested in gaining additional exposure to people who may notice their talents.

I’ve had a lot of company’s (and some haters) attempt to convince me that my social media following is insignificant because the number of my followers is “low”.  First, I’m not on social media to become famous. Second, don’t assume that the number of followers I have means I’m exaggerating my influence. In fact, my month long engagement for August 2015 on Twitter alone was in excess of 43,000+ views, retweets, mentions and replies and I only have 2,500+ followers. I’ve also been added to over 55 groups by other users on Twitter based on my skills and content. That data is both verifiable and consistent. My following may seem “low” but consists of individuals who have a great deal of influence themselves, including celebrities, athletes, corporate executives, bloggers, fashion brands, award winners and others who have several hundred thousand followers of their own. Therefore, they are the epitome of quality over quantity. And by following me, they are saying the same about me in return.

In preparation for the next event, Boss Ladies – Leave Your Feelings at the Door, on December 19, and my 2016 media/marketing campaign, I’m going to have 2 photo shoots before the end of 2015. During both photo shoots, I’m giving fashion designers and stylists an opportunity to provide the attire for me to wear.

The first photo shoot is taking place near the end of September.  I envision a high fashion/haute couture ala Empire photo shoot with about four looks. The next photo shoot will be before December and I’m looking for a variety of looks from business casual to high fashion. Both photo shoots will take place in Detroit, Michigan, but that doesn’t mean the opportunity isn’t for anyone outside of Detroit. After all, UPS exists for a reason. Both photo shoots will results in photos of me being seen on Instagram, Facebook, LinkedIn, Twitter, YouTube, Google+ and in print and media marketing campaigns for Super Woman Productions and Publishing for up to a year by our growing international audience.

Remember – quality over quantity.

If you, or someone you know in fashion, would like to put your brand on Super Woman’s back, here’s your change to benefit from my growing brand and influence.

It’s easy to get started.

Either send an email using the Contact Us page or connect with us on our social media accounts (listed below) using #PutMYBrandOnSuperWomansBack (fashion designers or stylists) or #PutYOURBrandOnSuperWomansBack (when sharing with others that you mention or tag) in your tweet, post or comment.

Facebook: http://facebook.com/superwomanproductions

Twitter: @BestSuperWoman 

Instagram: Official_Super_Woman

 

 

 

I Admit To Failing

There’s a preconceived notion that people who are successful are equally successful at everything they do and in all areas of their lives. People who are successful often have experienced failure; not only prior to becoming successful at what they’re good at, but also in other areas. Every first attempt at anything can result in failure just as repeated attempts at the same thing can, if a person isn’t learning more and growing during the experience.

As successful as other people think I am in my business and career, many attempts I’ve made to develop different ideas and projects over the years, have failed. Some worse than others, even to the degree that they won’t be attempted again. I receive a great deal of rejection emails from companies and brands I seek support from for my events and projects. I’m averaging approximately two rejection emails per day. They are always accompanied by an explanation. The most popular being:
•We’ve already supported events for the year.
•We only support specific causes and this doesn’t qualify.
•We don’t have the personnel to assist at this time.
•You don’t have a large enough social media following.
…and the list goes on.

Not only have I learned to expect rejection, I’ve learned that I have to decide in the beginning of the project or idea that I want to pursue, exactly how I’m going to move forward without any assistance or support, so that I don’t have to rely on others who may only reject me when asked. Being prepared to handle everything alone reduces the likelihood that I will have to feel disappointed later. It’s also partly how I came to be known as Super Woman; I go it alone whenever necessary.

I’m not nearly as successful as I’d like to be and it will take a lot longer than I’d like to get there because I started my business as a second career that I never planned for. I’m literally learning about my own business every day. I know that my level of success is determined by many factors and I weigh them all; including my accomplishments and failures in other areas of my life.

There is one area of my life where I admit to being a complete failure:

Dating and relationships.

It’s just something I’m quite terrible at and I have been my entire adult life. The older and more mature I become, the more I fail at dating. It has gone from me dating a lot, without anything serious developing, to men not asking me out at all and only offering me compliments privately on social media. I’ve been on about 5 dates in the last year. Men just don’t want to court me. Of course, they also have a variety of explanations, including, but not limited to:
•”I’m not interested in dating anyone.” (wants to remain single)
•”I’m not ready for commitment.” (has commitment phobia or already in one)
•”You’re too busy for me.” (is codependent and lacks confidence)
•”I’m too busy with other things in my life.” (doesn’t want to give attention to one woman when he can have many)
•”You don’t need a man in your life.”
•”There are plenty of men who want you, so I can’t compete.”

Those last two I can’t translate any other way and are complete fabrications by the men who have said them in my opinion. I have never said that I don’t need a man and I have no idea where all these imaginary men who want me are supposedly residing or even who they are. But I digress.

Of course my friends and relatives have made considerable attempts to keep hope on life support, by telling me how awesome I am, by introducing me to single men that they assume might be interested in me and they try to make me feel better with logic by telling me:
•Men think they’re immortal so they are waiting to get married later in life. (yes, but I don’t want to date anyone my father’s age or older)
•Men are intimidated by you/your success. (sigh, it’s only going to get worse then)
•Men all just want to be players and date a bunch of different women. (doesn’t that get old eventually?)
•Men are just stupid and confused. (and?)
•Men assume you’re already taken. (why? and why not ask me?)
•Men fear rejection. (so do women, big deal)
•You’re just not meeting the right men. (where are the right men?)
•There are plenty of men wishing for a woman like you. (but they clearly can’t say so)
•Your Boaz will find you one day. (Oh, God)
•You’re still young and there’s plenty of time for marriage. (if you say so)

Regardless, whether these statements are true or not, I still fail at dating. If I can’t date anyone more than one time, how can I ever expect to get married again and have it last for the rest of my life? Whenever the rare occasion arises that I actually like a man enough to want to date him, he friend zones me indefinitely and showd no interest in dating me in return. When a man asks me out, I don’t know if I’m even on a real date or not. The few men who actually asked me out in the last year, do so inconsistently (every six months or longer) which is a clear indication that they are just not that into me. That inconsistency presents new concerns for me to contemplate because it’s been so long since I’ve seen that man. I wonder:
•What should I wear?
•Should I expect food?
•Should I be prepared to ask for separate checks?
•Should I drive myself or ask him to pick me up?
•Should I shake his hand or hug him  when I see him?
•Should I thank him when I leave?
•Is he only asking me out because he wants free book publishing?
•Is he only asking me out because he expects sex?
•Is he secretly married or in a relationship and I don’t know it?

All of that is too much to worry about and by the time I get dressed I’m a nervous wreck, for no reason at all. I don’t believe in dating for just for “fun” or to get a free meal. At the age of 40, if I give of my time, rearrange my schedule, spend time and money to get my hair and make up done, put on something impressive, leave my house and allow a man into my personal space, my goal is to find out if there’s any interest in developing a committed relationship between the two of us, over a reasonable amount of time, or not. That is my only intention at this time in my life. I can have fun and a meal with my friends, by myself or with Super Son. After all, I’m busy.

My schedule is often an excuse men like to use against me. Many men have claimed they don’t ask me out because I’m always working or going places. What they don’t realize is that my ambition was born out of me not having a reliable, consistent, interested and loyal man to share my life with. Instead of crying and complaining about being alone, or wondering what’s wrong with me, I decided to find ways to occupy that increasingly extra time in my life more productively, with hopes that it would eventually make me wealthy. My goals are an equal and opposite reaction to the rejection I’ve received during my failed dating experiences.

My bad dating experiences have altered who I am on a deeper level and changed me into a very driven, ambitious, goal-oriented, single, business woman, who is very mindful of what and whom she invests her time and energy towards. It’s a huge benefit for me in business and since I wasn’t successful at dating and relationships to begin with, I don’t see the need to change for ‘what ifs’ that may not ever materialize. To some degree I’ve even convinced myself that no matter how successful I become, how well I take care of myself (financially, spiritually, physically), how well I dress, how engaged my social media presence becomes or anything else, there’s a great possibility that I will still fail at dating and relationships. Some of the best advice I ever got from a very successful, married man (guess who that might be), was that I need a man who realizes that you are the missing element in his life and success”. However, if men don’t see me as a woman they want to combine lives with, that is something beyond my control. All I can control is making sure I don’t waste my time or energy needlessly trying to convince a man otherwise. That is time I can’t recoup and energy that I could’ve put into myself, one of my causes, or others in my life who need me.

I know that saying I’m a failure may seem to be a self fulfilling prophecy. But it isn’t. Admitting that I don’t succeed at dating actually makes me more self aware of what I am good at doing. It creates a deeper appreciation for the achievements and blessings I do have. I may be single, and bad at dating, but I am a great mother, a published author, a published writer, a business woman and I use my gifts in ways that inspire others. Would a man want to date a woman with all of that going for her? Maybe. Maybe not. I’ve discovered that some men don’t want the “next Oprah Winfrey” for a wife.

The good news is that today we don’t have to find out. Instead my energy is going where it is currently needed; into the Super Woman Brand. I’m able to focus on the opportunities coming my way and broaden my business relationships, instead of lowering my standards or wasting my time. I can’t share the details of the opportunities until the ink dries, but when I do share them, know that they have been a work in progress by myself or whomever I’m working with on them. Overnight celebrity, or Instafame, have never been my goal. My goals are bigger than that. As a result, through the practice of patience, I strongly prefer slower growth that builds strength and resilience, so I can withstand more, both professionally and personally.

The trees that are slow to grow bear the best fruit. ~Moliere

Enjoy Your Success Today

Sometimes I wonder if people want to be successful, or if they just want to be famous.

There are times in someone’s life when they can’t have one without some of the other. However, I observe people who are very successful and they don’t seem to realize it at all. They are seemingly chasing fame instead of celebrating the success they already have and the added success coming their way. The level of success they currently have is spectacular and impressive, and they are already accomplished and awesome, but they are constantly minimizing it themselves and their success because they desire to have fame and a lot fans. Having fame and fandom on any level isn’t at all what it’s cracked up to be. Being famous involves a lot of responsibility that many people truly can’t handle. Sometimes being famous can actually destroy your success.

Success requires work, sacrifice and maintenance. Remember all of those college classes you took and that student loan debt for those degrees? That was work. Remember all of the friends you lost and relationships that failed because you were studying or working? What about the long days and nights you spend striving towards meeting a deadline? Those are sacrifices. Think about your continuing education or leadership classes, conferences and networking events you attend. That is maintenance.

Fame is fleeting and unpredictable; it can help, but it can also hinder. Fame also has limitations. Everyone has different gifts and talents when they come into this world that makes them unique and contributes to the quality of their lives. When you are aware of what your gifts and talents are you can use them towards being a success, instead of trying to emulate others. Everyone won’t be a famous author. I know this because I receive phone calls and emails from people who haven’t completed a manuscript. Everyone won’t be a YouTube sensation overnight or at all. Yet daily people invest a great deal of time in doing so. Every woman with curves won’t become the next Kim Kardashian or Amber Rose, but on a daily basis women strike a pose on Instagram in hopes of being discovered. Becoming famous for most people who do isn’t about their gifts or talent. They are dependent on societal trends and timing. Without that fame formula coming in to play for them, we’d never have heard of them at all. Years from now we won’t remember most of those famous individuals for anything meaningful, if we remember them at all.

I’ve learned that you can’t reach the next level of anything in your life or career if you don’t appreciate where you are currently at. Appreciate the success you have today, no matter how small you may think it is. There’s something to be said for having gratitude in your current situation. There’s a lesson in this moment of your life that you need to learn in order to elevate to the next level.

Even if your name is never in lights on a marquee, strive to be success in your life, not famous. Success comes in various forms. For many people success is being able to pay their bills on time, feed their children and help others in their communities. Success for some people is never going before a judge or having their children go to college. Success for some people is having an opportunity to go a job they love everyday. Success is what the people who matter in your life will remember you for when you are gone.

Gratitude is extremely powerful and pushes you closer to your purpose in this world. Be grateful for what you have in your life and career today. Change your perspective and begin working towards improving upon the success you have without expecting to become famous for it. Your life will be more fulfilling and you will be happier when you do.

“Enjoy the little things, for one day you may look back and realize they were the big things.” Robert Brault

Does Anyone Really Need Cable Now?

Depending on where you live, you may have personal accounts related to poor customer service received from your cable provider, that range from minor inconveniences to major complications. I too, have a few horror stories. Although cable dominates, more and more consumers are cutting the cords that bind, myself included. I ditched cable in 2011 after I became fed up with the high price of receiving nothing. I traded my frustrations in and bought a Roku. For the one time price of $99, I immediately went from mad at the ridiculous bills and poor customer service, to excited and able to watch television as much or as little as I wanted to. I subscribe to Netflix, HuluPlus and I have access to several other options for no additional cost, including, but not limited to, Lifetime (the movies, series and reality shows), History Channel (Vikings and the documentaries), all the shows I love that air on NBC, ABC, FOX and dozens of other networks on cable. I can’t possibly watch all of the options available to me because the choices are so extensive.

Since the introduction of Roku into my life, Chromecast and Amazon Fire have entered the market giving consumers additional options for our entertainment. All you need to rid yourself of any issues you have with your cable provider is access to the internet. Yet, people are still needlessly suffering from cable. Even HBO (has finally) realized how much money they have been losing by offering their programming exclusively through cable providers and beginning this year they are starting their subscription platform (which needs to be made available on Roku, Chromecast and Amazon Fire after the 3 month Apple test run is concluded. Just my opinion if someone from HBO happens to read this. Otherwise, HBO will not have grasped the entire purpose of the subscription platform at all), with the monthly price of $14.99; which is still reasonable when compared to the cost of cable. For those who don’t want to buy devices that connect to your televisions, several national and cable networks offer their programs for free viewing directly on their website.

Did you know that there are thousands of households that have cable, but many of those same households don’t have internet? Knowing this I often ask myselfwhy?

Internet is less expensive and more important than having cable, in my opinion. As I just indicated, you can watch television with an internet connection. And with so many options for online content being developed in various genres, having access to the internet provides nearly endless access to information. Also, if you have children in your life between the ages of 5 and 25, they are likely using the internet to do their homework, learn languages and learning how to use smart devices better than you are. They can’t do that with cable. Businesses, such as Super Woman Productions and Publishing, operate online using the internet. I couldn’t connect with nearly as many people using cable as I’m able to do on a daily basis using the internet. The internet has literally turned people into millionaires in moments, while cable has only made a select number of individuals wealthy.

Keep in mind that I’m not sharing this information in exchange for anything. I believe in sharing knowledge that I have acquired with others and if you follow me on social media, you are aware of that. But if you want to sign up for HuluPlus, click this link and you’ll receive 2 weeks of unlimited viewing for freeIf you don’t love it, or find it to be convenient to use, don’t keep it. Test out other platforms at your leisure and find out what you like and what you don’t. I’m sure you will find at least one that can help release you from the bonds of cable and free up some of your income to save for something else you’d rather do. I happen to use the money I save on vacations.

Get Into the Game

It’s the end of January. Thirty days have already passed in this New Year. 

What have you started that is going to take you where you’d like to be in your life or career? What have you completed that will move you one step closer towards your dreams? What have you continued to do better that is within your purpose? 

If you can’t answer those questions definitively today, you are losing valuable time. That goal you have, will not be attained with proactive action on your part. That dream you have for your future and your life will continue to haunt you until you begin to put in the necessary work to make it a reality.

Life is your Super Bowl! Life is your World Series! Life is your Championship Game! And you are the MVP. 

But you have to work towards it. Even the smallest step is better than taking no steps at all. Athletes train their entire lives to get the opportunity to play in the highly anticipated event in their field. Regardless of your industry, you should be willing to do exactly the same to play at the top level of your field.

Invest the necessary time, energy, money and passion into YOURSELF, so that you can be the best version of yourself that you share with the rest of the world.

Do you need additional encouragement to boost yourself? It’s right here and available to you. Tap into the services and products offered right here at Super Woman Productions and Publishing. Attend our events this year so you can become empowered and informed. Many of them will be online so that people worldwide can benefit from them. Stop talking about what you’re going to do one day, because one day is not a day of the week. Today is the day you start working towards making your dreams come to fruition.

Today is your Super Bowl. Get into the game.