Tag Archives: online

My Particular Set Of Skills

You won’t believe this. It was recently  brought to my attention that I’m sitting on a secret that I have given to Fortune 500 companies for over two decades that I could be using to help small businesses grow. It’s a particular set of skills that I have, that I’ve developed over the course of my entire life, and use every single day in one capacity or another. I’m using the skill right now, literally, yet, I’ve never considered making these skills into a service for other business owners to benefit from.  That’s the benefit to having someone on the outside looking in telling  you what they see that you have that other people desperately need.

Let me apologize to all of you who have probably been seeking help in this area for the longest time because I was unaware that the need existed outside of the tall walls of corporate America. Sometimes we think our God given talents are only to be used in certain situations, and we don’t realize that thousands of people really need what we have to offer. So I’m taking my particular set of skills out of their old corporate America box and putting them into the hands of the small business owners, like myself, who need them.

This Friday (January 26, 2018) at 1 pm eastern time, on Facebook Live, I’m going to launch this service with a quick broadcast called The Right Words for Small Business Owners. Since it’s on Facebook Live it will be free to tune in. Just go to www.facebook.com/officialsuperwoman and LIKE the page today so that you can get a notification on Friday. That’s the beginning. Write down your questions in advance, but be patient to see if I answer them during the broadcast or not. There will be time for Q&A before I conclude the broadcast. Feel free to share this information for people you know.

Google, We Have A Problem

There seems to be a tragic misunderstanding of what makes a person or entity relevant on the internet. If you are an artist, a business owner, a musician or a magazine publisher there’s the expectation that you should be found one specific place on the internet so that you can be booked, called or contacted. That place is not Twitter or Facebook. It’s so simple, even a two-year old could do it. It’s called Google. Yes, Google. Twitter and Facebook require that a person sign up and create an account to obtain your information. Everyone doesn’t want to become a follower or a friend in order for them to locate your store, buy your album, magazine or services. Do you realize how much you are limiting yourself, simply by NOT having a website? If you aren’t sure, think about the last time you got a call from someone who said “I saw you on Twitter today, and I wanted to know if I can buy ___.” If that’s happening to you regularly just from your tweets, then by all means, carry on. But if you’re not getting that call, you’re not as relevant as you think you are, even if you’ve hit record numbers of followers.

It doesn’t matter how many fans you have. Some of your fans aren’t as active on Twitter or Facebook as you think they are. They may actually only view your timeline or news feed once a month because that’s how often they sign on to look at their own Twitter and Facebook accounts {Side note: some of your fans are also stalkers or looky-lous and they won’t result in any profits}. Even with the increased use in smart phones, social networking is still limiting the way in which people can locate you. A fan is one thing, a consumer is something completely different. When you’re in business, which one is more important to you? A fan who becomes a consumer will buy more than your mp3 from iTunes. 

I recently pulled out some business cards people gave me and Googled all of the companies. I was utterly amazed at how many business entities, artists, singers and creatives I couldn’t find on the internet outside of Facebook and Twitter. Do all these companies and individuals want to be a secret? Do they want to make money? Do they want people to know their tour dates, office hours, and any other important information that consumers look for? You can’t even find a phone number for them to call and ask them “What is your website?” I’m going to share a business secret with you now. Smart consumers like to do a little research before they get into their cars and drive somewhere. If you operate a business, consumers may actually look for your business address online before venturing out to buy your products. However, if you don’t have a website, you prevent that from happening. And every business doesn’t have a store or static business location. Therefore, if your business is done in a nontraditional office or storefront location, being accessible online becomes even more crucial to your success.

Recently someone on Twitter sent me a link saying “how to become #1 on Google“. I replied and told them (not bragging) that I’m already #1 on Google. How do I know? I learned how to accomplish that a couple of years ago at a technology conference I attended. Unfortunately, I was one of five people of color in attendance at the conference and we were all women. I periodically Google myself [typing s u p e r w o m a n p r o d u c t i o n s]. I type it different ways and even misspell it intentionally sometimes, just to see what others might find if they do the same. My website is the first result, is listed on the first seven pages of Google results consistently and then I remain in the results up until around page thirteen. Don’t believe me? I challenge you to prove me wrong. I’ve even been re-blogged and reposted in other languages. I’m in business directories that I didn’t even know I was in. I had to tell the editor of one business directory to change their listing because they incorrectly listed my business at an address in Troy, Michigan instead of Detroit.  

I don’t know how people do it. By it I mean not exist on the internet outside of social networking sites. It’s a lot easier to co-exist within the confines of social networking than it is to be completely reliant upon it. Does anyone remember MySpace? One minute it was the hottest thing in existence. Now anyone who’s still using it exclusively needs to be put into a time machine and brought into 2012 at the speed of light. The changes that Facebook is constantly making are an attempt to remain on top of the social networking pyramid because it’s hard to be king. They are not making the changes for you. Twitter is… well, #trending, for lack of a better word. It’s fun, but you’re still limited to providing information in 140 or less characters. It can be argued that smart people can say a lot in 140 characters, but it can also be said that not being able to spell out words makes even the smartest person look stupid on Twitter.

So as an entrepreneur, I encourage anyone who calls themselves the same or sells a product or service to increase your audience outside of the constraints of social networking sites and establish a website for yourself, your products and business. If you feel like the financial investment isn’t truly worth the costs associated with establishing a real web presence, you are not serious about being in business. All serious business owners know that it takes money (time, energy and committment) to make money. And if you need help, I have a great website designer that I can refer you to. He helps keep me #1 on Google.

Finding Superman

Lately, my own personal relationships have been… nonexistent… for lack of a better word. I’m single but always fall for the same type of man; the kind that doesn’t want or know how to commit but also doesn’t want to be without me.  I find this so strange because I believe in giving a person what you want from them, and being honest about it, so I give myself the way I want to receive that man.  However, I never seem to receive the same thing back.  I give honesty, even though I know that there’s a risk of heartache.  If the man doesn’t fit well with me, I tell him, so that we both can move on to someone who is more compatible.  I don’t find it fair to hold a person that you know isn’t right for you, particularly for selfish reasons.  Not receiving the same level of honesty or consideration in return makes a heart cold.  It makes it difficult to trust a man.  It builds impenetrable walls.

In dating, I’ve allowed each man to have his own unbiased opportunity to mess up. It’s his own opportunity, his actions and his consequences. Regardless of what the last man did or didn’t do, a man coming into my life receives his own clean slate. Everything he says, does, doesn’t do, will or won’t do determines how I will feel about him in the end. If he lies to me, keeps unnecessary secrets, communicates poorly, isn’t consistent in his treatment or behavior towards me, can’t be monogamous, isn’t a gentleman or anything else, it is him and him only that I judge as a result. It’s called being open-minded. Even after failure, most of these men try to come back; some more than once.  But if a man ruins the first opportunity, he might not be deserving of a second.  If a man ruins the second opportunity, he definitely doesn’t deserve a third.

I want a committed relationship that will eventually become a marriage. There have been many men that have shown an interest in being married to me. But they always have outrageous demands that require a great deal of sacrifice from me, and only me. They have wanted me to change into a Stepford wife – no friends, no outside interests, no hobbies, no life – whose world revolves only around them and their interests. This doesn’t work well for me because I have a lot of personal and career goals that I am striving to achieve. The role of housewife would have to come with a huge amount of financial security from that man for me to agree to give up my own hopes and dreams. I haven’t met a man with that much money yet.

This brings me to my dilemma. I’ve been single for the better part of the last ten years and my last relationship ended four years ago. I can’t seem to find a man who compliments me at all.  Dating is a lot of work and requires a lot of time and energy that I don’t have much of.  I’m not at all interested in online dating because I prefer organic connections, but I got rejected by eHarmony because they didn’t have anyone in their entire database that had the qualities I was seeking. What’s sad about that is that the qualities I want aren’t superficial. They are very basic in their definition, but I guess no one else is looking for the same from anyone else.

Then there are my friends. Most of whom are married.  Unfortunately for me they all seem to have married men with no friends. None of their husbands know one single, eligible, good man on the entire planet.  Outings with friends are very awkward when there are only couples around.  I no longer want to be looked at cross-eyed because women fear I’m going to desperately hit on their husbands and boyfriends when I walk into a room.  My friends don’t offer to set me up on blind dates or introduce me to single men.  They just tell me to “be patient”, that “he is coming”, that I’m “still young and have plenty of time for marriage”.  Really?  This makes me wonder how much my friends really care about me and understand my desire for companionship.  So I’m going to find out.

I’m developing my own dating reality show.  I think it might be the only way I will ever have the chance to meet enough men at one time just to find one I can date. And at the very least maybe it will prevent me from being pitied at the next black tie event I attend (Awww, Sweetie, where’s your date? Are you here alone?).  My friends and relatives are being volun-told to participate. No excuses.  If they love me, they each will have to find a good man for me to meet and convince him to come on the show. 

Now, all I need is $30,000, a co-executive producer and a television network to air it on. Then I can find my Superman.