Tag Archives: network

This Media Thing Is Not A Game

I’m often proud of others that I see reaching and striving in media to improve upon the content that we have available to us. Then there are times when I have to ask myself “Where do they do that at?” Being an entrepreneur is hard work. It’s often challenging and the rewards don’t come as fast as you might like, and they are definitely not the rewards you may set out to achieve. Being a media entrepreneur is even more difficult. You have greater challenges because media is already heavily controlled by major networks and radio giants that have been around for years.

This media thing is not a game.

Print media is a strange animal in its own separate environment. With so many magazines being born and dying regularly due to poor business decisions, it’s very important that you have more than a pretty magazine cover. You must also have relevant, substantive, well written content in a magazine. This is primarily important if you want to appeal to people who actually know how to read. Unless of course, your magazine publication is only a pictorial, pretty pictures might be enough for your audience.

As I look around at some of the ventures being put out, I notice that a lot of them don’t understand how to properly do business. Some editors are so quick to get something out there that they fail to do their due diligence with securing their content. They have pretty websites with blank pages, misspelled words, broken or unresponsive links and poor grammar throughout the site. They are trying to establish followers using social networking without a product actually being made available that people can put their hands on. You can’t even Google their publication by name. Some of them have literally relaunched the same magazine multiple times within less than three years because they just don’t seem to get it.  They also don’t know how to tackle the challenges associated with the digital era where people can download and read publications on laptops, tablets and smartphones. I solemnly swear that one day people will learn how to use technology for more than just updating their Facebook status.   

◊ This media thing is not a game.  

We have to do better when it comes to the products and services that we provide in media, particularly within our own community. We also have to be more savvy in our business dealings. You don’t have to charge an arm and a leg for your product because you want to have special paper from China. You can put out a quality media product by using local resources available to you for a fraction of the cost and not have to worry about your product being delayed by customs. A few of the keys to doing well in the media business include having a basic understanding of business, having knowledge of your core demographic and how to reach them, knowing your strengths and weaknesses, and building a talented team of people who aren’t your relatives. Most importantly – be different from what everyone else is. If you appear to just be a  recycled version of your former publication or someone else’s, without bringing something new into the equation, people will lose interest quickly…as in overnight.

◊ This media thing is not a game.  

This media thing is only for strong, decisive people who know how to compensate for anything they lack by having other talented and knowledgeable people connected to them. It’s not about being a dictator and having everyone report back to you so that you can micromanage every facet; particularly when you have no idea of what you’re doing. It’s not about doing the same thing over and over, the same way and expecting different results [that is the definition of insanity]. This media thing is about dispersing information in a way that educates and entertains people intelligently so that you appeal to a wider demographic ~ i.e. the people who make money and make decisions. This media thing is about providing quality content that does more than create divisiveness and drama among individuals. This media thing is more than scripted reality television shows and poorly written material thrown out with the hopes that one percent of the population will like it. This media thing isn’t just about making money, putting your name on a masthead or cutting down trees for the purpose of nothing.  

◊ This media thing is not a game.  

Personally, I’m looking forward to hiring other talented people to work for The Brand so that one day I can take a real vacation. I’m aware that without hiring others, I won’t experience the true growth and success that I’m striving for. I’m thankful for the opportunity to network with like-minded individuals that have worthwhile projects that I can collaborate with them on; both today and in the near future. Growth isn’t singular when you’re a media entrepreneur. Your growth, or lack thereof, impacts others, even when you don’t see it.  

◊ This media thing is not a game.  

An idea is only as good as the work you put behind it. If you’re into this media thing as a hobby, that is your choice. But if you are in this media thing purpose driven, make it worth the time, energy and money for yourself and for consumers. This playground is big enough for many of us to be successful, but this media thing is not a game. If you’re not ready, I suggest that you do your due diligence, research and observe others who are successful and do well in media before throwing yourself in the ring.   

Some people only care about their check, and some people care about sh** being the right way. – Jam Master DJ Scratch  

Finding Superman

Lately, my own personal relationships have been… nonexistent… for lack of a better word. I’m single but always fall for the same type of man; the kind that doesn’t want or know how to commit but also doesn’t want to be without me.  I find this so strange because I believe in giving a person what you want from them, and being honest about it, so I give myself the way I want to receive that man.  However, I never seem to receive the same thing back.  I give honesty, even though I know that there’s a risk of heartache.  If the man doesn’t fit well with me, I tell him, so that we both can move on to someone who is more compatible.  I don’t find it fair to hold a person that you know isn’t right for you, particularly for selfish reasons.  Not receiving the same level of honesty or consideration in return makes a heart cold.  It makes it difficult to trust a man.  It builds impenetrable walls.

In dating, I’ve allowed each man to have his own unbiased opportunity to mess up. It’s his own opportunity, his actions and his consequences. Regardless of what the last man did or didn’t do, a man coming into my life receives his own clean slate. Everything he says, does, doesn’t do, will or won’t do determines how I will feel about him in the end. If he lies to me, keeps unnecessary secrets, communicates poorly, isn’t consistent in his treatment or behavior towards me, can’t be monogamous, isn’t a gentleman or anything else, it is him and him only that I judge as a result. It’s called being open-minded. Even after failure, most of these men try to come back; some more than once.  But if a man ruins the first opportunity, he might not be deserving of a second.  If a man ruins the second opportunity, he definitely doesn’t deserve a third.

I want a committed relationship that will eventually become a marriage. There have been many men that have shown an interest in being married to me. But they always have outrageous demands that require a great deal of sacrifice from me, and only me. They have wanted me to change into a Stepford wife – no friends, no outside interests, no hobbies, no life – whose world revolves only around them and their interests. This doesn’t work well for me because I have a lot of personal and career goals that I am striving to achieve. The role of housewife would have to come with a huge amount of financial security from that man for me to agree to give up my own hopes and dreams. I haven’t met a man with that much money yet.

This brings me to my dilemma. I’ve been single for the better part of the last ten years and my last relationship ended four years ago. I can’t seem to find a man who compliments me at all.  Dating is a lot of work and requires a lot of time and energy that I don’t have much of.  I’m not at all interested in online dating because I prefer organic connections, but I got rejected by eHarmony because they didn’t have anyone in their entire database that had the qualities I was seeking. What’s sad about that is that the qualities I want aren’t superficial. They are very basic in their definition, but I guess no one else is looking for the same from anyone else.

Then there are my friends. Most of whom are married.  Unfortunately for me they all seem to have married men with no friends. None of their husbands know one single, eligible, good man on the entire planet.  Outings with friends are very awkward when there are only couples around.  I no longer want to be looked at cross-eyed because women fear I’m going to desperately hit on their husbands and boyfriends when I walk into a room.  My friends don’t offer to set me up on blind dates or introduce me to single men.  They just tell me to “be patient”, that “he is coming”, that I’m “still young and have plenty of time for marriage”.  Really?  This makes me wonder how much my friends really care about me and understand my desire for companionship.  So I’m going to find out.

I’m developing my own dating reality show.  I think it might be the only way I will ever have the chance to meet enough men at one time just to find one I can date. And at the very least maybe it will prevent me from being pitied at the next black tie event I attend (Awww, Sweetie, where’s your date? Are you here alone?).  My friends and relatives are being volun-told to participate. No excuses.  If they love me, they each will have to find a good man for me to meet and convince him to come on the show. 

Now, all I need is $30,000, a co-executive producer and a television network to air it on. Then I can find my Superman.