Tag Archives: media entrepreneur

There’s Always More

It’s always been my opinion that as an entrepreneur, you’re never not working towards building or improving your business. If you wake up in the morning and you don’t have anything to do, you’re not hands on enough in your business and that could have dire consequences. It’s not that you have to go to an office every day, or that you need to micromanage your staff, but you should know exactly what is taking place with your business and have a system in place to be informed of it on a regular basis.

If you’re as hands on as I am with your business [which is not necessarily recommended, but for me, that’s just how it is], you soon realize you are never done. There is always more.

There’s always more to do, more to learn, more to accomplish, more to research.

And if you do those things right and well, there are always new opportunities that you can take advantage of because of your entrepreneurial vision and the work you dedicate towards it.

For example, I went from having no annual events to having two after 5 years in business, now four before my seventh year in business. I went from having no community and nonprofit partnerships in my first six years, to now having two with Karmanos Cancer Institute and Lung Force. I went from blogging on what was once the Essence Community Ning-site (which has since been dismantled) to blogging for Six Brown Chicks. I went from have one or two articles and features published about me in the entire year of 2011 to having nine (plus) articles and features published about me in the last six months alone…and there are more pending. There is always more.

There is always more work to do, more to learn, more to accomplish and more to research.

I wrote a little book, this year, called Breaking Through the Black Ceiling, which took me less than a year to complete. I already have the foundation for two more books; one work of erotic fiction and one based on a true story. Before I could finish those, I was referred to very promising funding opportunities for some of the television and web series scripts I’ve had lying around for the last few years. These scripts have been waiting for their turn to come to fruition before an audience and they will soon get it. Because there’s always more.

The only thing I can’t seem to get more of is time. However, that isn’t an issue if the time I have is spent wisely and used for the purposes of being more productive and more profitable. That is what an entrepreneur should do based on my experience, not what is taught in business school. As I look forward, 2015 has a great deal of promise in it because there is always more. I’ve already had planning meetings and discussions about 2015 events and the expansion of them. We’re already considering guests for Fridays in 2015 for The FabLife Radio Show, which is now in season 3. And that’s not all, because there’s always more.

There isn’t a day that I wake up and don’t have something to do. Even if I initially think I don’t, that thought changes very quickly when I see or hear something that sparks an idea or completes an existing one. That may be the major difference between being a media entrepreneur like myself and another entrepreneur in a different industry – the type of task and the process of getting to it. But a task in need of tackling is still inevitable. It has to be. Growth and sustainability are paramount in building a business from the ground up, regardless of what type of business it is. There is always more.

I’m writing this blog in the between taking webinars and participating in conference calls. No joke. I also checked my social media analytics and scheduled posts for later this evening and tomorrow morning while writing this. I’m not bragging, I’m just reiterating that there is always something for an entrepreneur to do where their business is concerned. If you call yourself an entrepreneur and you’re finding yourself bored without anything to do on any given day, please reevaluate how serious you are about being an entrepreneur. Even if it’s planning the holiday party for your staff (or hiring someone to do it), there should be something on the horizon for you to look forward to completing, learning or accomplishing for your business. If you don’t know what it might be, download Breaking Through the Black Ceiling and see if it helps you uncover what it may be.

 

 

 

 

This Media Thing Is Not A Game

I’m often proud of others that I see reaching and striving in media to improve upon the content that we have available to us. Then there are times when I have to ask myself “Where do they do that at?” Being an entrepreneur is hard work. It’s often challenging and the rewards don’t come as fast as you might like, and they are definitely not the rewards you may set out to achieve. Being a media entrepreneur is even more difficult. You have greater challenges because media is already heavily controlled by major networks and radio giants that have been around for years.

This media thing is not a game.

Print media is a strange animal in its own separate environment. With so many magazines being born and dying regularly due to poor business decisions, it’s very important that you have more than a pretty magazine cover. You must also have relevant, substantive, well written content in a magazine. This is primarily important if you want to appeal to people who actually know how to read. Unless of course, your magazine publication is only a pictorial, pretty pictures might be enough for your audience.

As I look around at some of the ventures being put out, I notice that a lot of them don’t understand how to properly do business. Some editors are so quick to get something out there that they fail to do their due diligence with securing their content. They have pretty websites with blank pages, misspelled words, broken or unresponsive links and poor grammar throughout the site. They are trying to establish followers using social networking without a product actually being made available that people can put their hands on. You can’t even Google their publication by name. Some of them have literally relaunched the same magazine multiple times within less than three years because they just don’t seem to get it.  They also don’t know how to tackle the challenges associated with the digital era where people can download and read publications on laptops, tablets and smartphones. I solemnly swear that one day people will learn how to use technology for more than just updating their Facebook status.   

◊ This media thing is not a game.  

We have to do better when it comes to the products and services that we provide in media, particularly within our own community. We also have to be more savvy in our business dealings. You don’t have to charge an arm and a leg for your product because you want to have special paper from China. You can put out a quality media product by using local resources available to you for a fraction of the cost and not have to worry about your product being delayed by customs. A few of the keys to doing well in the media business include having a basic understanding of business, having knowledge of your core demographic and how to reach them, knowing your strengths and weaknesses, and building a talented team of people who aren’t your relatives. Most importantly – be different from what everyone else is. If you appear to just be a  recycled version of your former publication or someone else’s, without bringing something new into the equation, people will lose interest quickly…as in overnight.

◊ This media thing is not a game.  

This media thing is only for strong, decisive people who know how to compensate for anything they lack by having other talented and knowledgeable people connected to them. It’s not about being a dictator and having everyone report back to you so that you can micromanage every facet; particularly when you have no idea of what you’re doing. It’s not about doing the same thing over and over, the same way and expecting different results [that is the definition of insanity]. This media thing is about dispersing information in a way that educates and entertains people intelligently so that you appeal to a wider demographic ~ i.e. the people who make money and make decisions. This media thing is about providing quality content that does more than create divisiveness and drama among individuals. This media thing is more than scripted reality television shows and poorly written material thrown out with the hopes that one percent of the population will like it. This media thing isn’t just about making money, putting your name on a masthead or cutting down trees for the purpose of nothing.  

◊ This media thing is not a game.  

Personally, I’m looking forward to hiring other talented people to work for The Brand so that one day I can take a real vacation. I’m aware that without hiring others, I won’t experience the true growth and success that I’m striving for. I’m thankful for the opportunity to network with like-minded individuals that have worthwhile projects that I can collaborate with them on; both today and in the near future. Growth isn’t singular when you’re a media entrepreneur. Your growth, or lack thereof, impacts others, even when you don’t see it.  

◊ This media thing is not a game.  

An idea is only as good as the work you put behind it. If you’re into this media thing as a hobby, that is your choice. But if you are in this media thing purpose driven, make it worth the time, energy and money for yourself and for consumers. This playground is big enough for many of us to be successful, but this media thing is not a game. If you’re not ready, I suggest that you do your due diligence, research and observe others who are successful and do well in media before throwing yourself in the ring.   

Some people only care about their check, and some people care about sh** being the right way. – Jam Master DJ Scratch