Tag Archives: media

Don’t Let the Likes Fool You

We live in an age where social media is prevalent. It’s not going away no more than the Internet it lives on is, and everyday it becomes larger than the previous day. Social media is truly embedded into our culture and how we communicate with each other. That can be both good and bad. It can be good because social media allows us to communicate with people that we may normally have not had access to because of distance and language barriers. There are also many other benefits to social media; such as the ability for businesses to reach a global consumer base and relatives to stay in contact from miles away.

Unfortunately, one of the down sides to social media is the impact it has on individuals and their self-esteem. A lot of people, adults included, use social media to validate their self-worth in society. Many people only have interaction with others by way of their social media accounts and the strive on a daily basis to make other people “like” them. What they fail to realize is that some of those people liking their content, whether it is photos, memes or statuses, don’t really know or like them as a person and would not ever support their endeavors in the real world where it matters.

For instance, being a radio show host I offer independent artists the opportunity to have their music played on my show. I did this because I was constantly receiving messages with links to YouTube videos from artists asking me to watch, like and share their videos. However, many of those artists weren’t generating revenue from their video content on YouTube. So what’s the point in me liking your art when my ‘like’ is not helping you to make money from your art? To me it was a waste of time. So I offered artists another, more traditional method, by which they could be heard, not just liked. A many of them have stated that they have seen an increase in the number of PAID downloads of their music as a result.

Artists and musicians aren’t the only people impacted. Aspiring models, actors and others are in the same boat. People love the way they look on Instagram and like their pictures on Facebook, but that doesn’t help if those same people aren’t going to see the actors in plays, movies or aren’t watching their television shows, and…. well…. everyone wants to be an Instagram model nowadays, so you can imagine how stiff that competition is. Getting a lot of likes on Instagram doesn’t guarantee that you’ll be booked for the next Dolce & Gabbana, or Macy’s campaign anymore than for the local county fair at this point.

Part of the issue is the façade that big brands portray to consumers as well. When big brands seek partnerships or endorsements, outside of professional athletes and well-known celebrities, they often seek individuals in large part due to the quantity of their social media following more than the quality of their followers, the person’s power to influence those that follow them or their own loyalty to the big brand as a consumer.  This makes everyday social media users and those with dreams of success and stardom believe that they only way to be successful is to have a huge following on social media.

What’s the use if your followers can’t be converted into consumers?

For instance, reality show stars are now being cast in movie roles that actors/actresses fight and train for, simply because they have a larger social media following, but they don’t actually do anything. The movie studios do this because they hope that the reality show star will give them free advertising for their movie. True enough, the advertising is free, but what movie studios fail to realize is that everyone that follows that reality show star on social media isn’t really a loyal fan who would buy a ticket to see them star in a movie.

Being in media has afforded me the opportunity to hear what everyday people honestly think about others. I don’t know what it is but me, but people love to talk to and confide in me. I hear it all the time “I just follow them because I think they are funny/I want to see what people are saying about them; but I’d never spend my money going to see them perform/sing/dance, etc.” And that’s the hard truth that a lot of people don’t know when they have dreams and goals of Instafame.

Consider the newest social media darlings, The Westbrooks. They are being called the black version of the Kardashians. I wouldn’t consider that a compliment personally, but maybe they do. They have millions of combined followers on Instagram and a reality show on a popular cable network. On the show, we get to witness the sisters attempt to do what their father (a successful businessman), suggests they do; monetize their social media following. We also get to see their friends either support their attempts (backyard pool parties) or try to use them for their own attempts at gaining clientele (club openings). Which is probably where the Kardashian comparison comes into play. It seems that the “power” their wield over their social media minions could be used more productively than to endorse hair extensions and pop bottles in nightclubs. They all seem to be intelligent young women, with guidance from their hardworking parents, who didn’t always have it easy, so they understand building success in a more traditional way to acquire longevity.

So why shouldn’t The Westbrooks be able to do something bigger and more impactful with their branding than what everyone else on Instagram is doing?

Time will only tell when it comes to how far things will go for The Westbrooks. They’ll either make change, make waves or be replaced by the next hot group of pretty sisters on the internet. In the meantime, I hope that they serve as a lesson on how fleeting and intrusive Instafame without strategic preparation can be. I also hope that at some point we move away from the façade of what makes people successful and show examples of more men and women using their influence on social media for more than monetization. Those people exist. They may not have millions of followers, but they have quality followers, who are positively impacted by them, myself included. Big brands aren’t paying attention to those types of social media influencers….yet. But that is something that I also hope will change so that being attractive isn’t the only talent left for people to have in order to become successful.
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Fashionable Opportunity

Put Your Brand on My Back

If you’ve been reading my blog for a decent amount of time, you may have noticed that I believe in periodic reinvention. As we grown, evolve and improve ourselves, we should take the time to document it. Social media is one way to accomplish that. In an effort to utilize my social media platforms and my increasing influence more frequently, I’ve decided to give an opportunity to those interested in gaining additional exposure to people who may notice their talents.

I’ve had a lot of company’s (and some haters) attempt to convince me that my social media following is insignificant because the number of my followers is “low”.  First, I’m not on social media to become famous. Second, don’t assume that the number of followers I have means I’m exaggerating my influence. In fact, my month long engagement for August 2015 on Twitter alone was in excess of 43,000+ views, retweets, mentions and replies and I only have 2,500+ followers. I’ve also been added to over 55 groups by other users on Twitter based on my skills and content. That data is both verifiable and consistent. My following may seem “low” but consists of individuals who have a great deal of influence themselves, including celebrities, athletes, corporate executives, bloggers, fashion brands, award winners and others who have several hundred thousand followers of their own. Therefore, they are the epitome of quality over quantity. And by following me, they are saying the same about me in return.

In preparation for the next event, Boss Ladies – Leave Your Feelings at the Door, on December 19, and my 2016 media/marketing campaign, I’m going to have 2 photo shoots before the end of 2015. During both photo shoots, I’m giving fashion designers and stylists an opportunity to provide the attire for me to wear.

The first photo shoot is taking place near the end of September.  I envision a high fashion/haute couture ala Empire photo shoot with about four looks. The next photo shoot will be before December and I’m looking for a variety of looks from business casual to high fashion. Both photo shoots will take place in Detroit, Michigan, but that doesn’t mean the opportunity isn’t for anyone outside of Detroit. After all, UPS exists for a reason. Both photo shoots will results in photos of me being seen on Instagram, Facebook, LinkedIn, Twitter, YouTube, Google+ and in print and media marketing campaigns for Super Woman Productions and Publishing for up to a year by our growing international audience.

Remember – quality over quantity.

If you, or someone you know in fashion, would like to put your brand on Super Woman’s back, here’s your change to benefit from my growing brand and influence.

It’s easy to get started.

Either send an email using the Contact Us page or connect with us on our social media accounts (listed below) using #PutMYBrandOnSuperWomansBack (fashion designers or stylists) or #PutYOURBrandOnSuperWomansBack (when sharing with others that you mention or tag) in your tweet, post or comment.

Facebook: http://facebook.com/superwomanproductions

Twitter: @BestSuperWoman 

Instagram: Official_Super_Woman

 

 

 

The Happy Dance

Everyday that I’m alive is an awesome day. There are days when I’m having an exceptionally awesome day. On those particular days I do my happy dance. My happy dance isn’t one that too many people have ever witnessed we do in public. At least not that I’m aware of. It’s a cross between twerking, krumping, the Harlem Shake (the one from Harlem NY, not the one from YouTube), and a myriad of other dances that make me look incredibly silly. If you were to ever see me do the happy dance, believe that you’d never forget it. Ask the lady that saw me doing the happy dance in my car one day, with Drake’s “The Motto” blasting from my stereo. I can only imagine the conversation she had with the next person she spoke to started with, “You should’ve seen the crazy lady in the car next to me today”.

Sometimes I do my happy dance in my chair, or in my car at a stop light, or even while cooking. Sometimes it’s randomly done when I get good news or even while I’m receiving the news. I’ve been known to break into the happy dance before replying to an email giving me good news. Although it’s not something I’m quick to do publicly, I love to do it. Sometimes my social media status update only says “*happy dance, happy dance, happy dance*“. Some Super Fans have grown to know that means I just got good news, have another accomplishment under my belt, or have completed a task I’ve been working towards. I don’t always share the details of why I’m doing the happy dance, but the news is eventually shared with everyone when it is ready to be shared. Today I did the happy dance and it felt really good. There are so many great opportunities coming in my direction that I can see myself doing it more often as the year progresses. The FabLife Radio Show is now on two internet radio networks for your listening pleasure booking guests for mid to late 2014Super Woman Productions and Publishing is hosting the only official International Women’s Day event in Michigan for the second year in a row. I recently spoke at Jaiden Shephard inaugural event Finding My Way Home at the Royal Oak Public Library. I’m going to be the media sponsor for another upcoming event in April of this year. In total Super Woman Productions and Publishing is hosting or affiliated with five events in 2014 in Metro Detroit and adding more to that number soon. As you can tell, I’m entitled to a few happy dances.

Everyone has something they do when they feel really good or receive good news; at least I think everyone should. Allowing yourself to feel the joy in an experience or accomplishment sometimes makes it more real.  So often we go through life not allowing ourselves the freedom to express joy and happiness for fear of what others may think or say, that we rob ourselves of that moment of joy. I refuse to be robbed of my moments, no matter how small. It took me to long to appreciate the small moments leading to bigger ones for me to ignore any of them going forward. Life is too short.

I encourage you to do something, anything, random, fun or funny (but healthy) when you feel joy, receive good news, have a great day or accomplish something in your life. Make a spectacle of it even if no one else is there to share it with you. Be silly with it, even if someone else is watching. Love every second of that feeling and let it take you over from your head to your toes.

Embrace it.

Enjoy it.

Then do it again.

*happy dance, happy, dance, happy dance*  

Abuse of Power

I rarely forget what men say to me. A man once told me that if I knew the power I have over men, I’d be dangerous. What’s interesting to me is that I do know that power.  I know it as well as I know myself. I know my own weaknesses, vulnerabilities and strengths. When it comes to the power this man was referring to (my sex appeal) I am very much aware of what I’m capable of. However, I choose not to abuse the power. I choose not to manipulate men. I choose not to play games. I choose not to utilitize everything I have in my womanly arsenal to tempt, deceive or destroy. Even though I could.  I could post pictures of my body in full profile here on my website or on Facebook. But I choose not to. I could post pictures of myself many places on the internet in nothing but a thong with my booty right in the camera. But I choose not to. I could do a lot of sexually explicit things. I have the body for it, men like it, but it would defeat the purpose of what I’m striving to do.

People have different opinions of nudity and the extent of what should/could be shown. I recently posted a picture on Facebook attached to an event to promote my first time hosting a friend’s radio show in his absence. The picture is inside my book “The Goodie Bag”, on page 61. Someone, named Jan Davis, allegedly reported the photo as pornographic and I was asked to remove it. What’s funny is that the only thing you can see in the picture is the male model’s back, my arms and one of my legs. No breasts, no booty, no nothing else.  Yes, we appear to be nude in the picture and we’re locked in a sensual embrace. But there’s nothing pornographic about it. The other thing I found funny is that there are women all over Facebook with little to nothing on with their booties bent over, spread wide and up high. Some of them are wearing merely dental floss and pasties, if that. There are thousands of “big booty girl” groups on Facebook that men ogle over daily.  I’ve been asked to provide pictures for them, but I’ve refused. Some of these groups literally feature porn actresses and male magazine models who pose completely nude all the time.  It’s how they make their money. But my picture is pornographic and not deemed suitable “for a family oriented website like Facebook” (quotation from Jan Davis,  who allegedly reported my one photo, while other people run sexually rampid on Facebook).  I wonder if Jan Davis polices everyone on Facebook, or just me.  Either way, she’s not very good at it (allegedly). But I digress.

My point is this. There’s a lot of things I could do. Yes, my book is erotica. It is very sexual in nature and the language could definitely be considered “written porn”. In some of the stories I get downright raunchy and if you have the imagination for it, you could truly find yourself discombobulated by it.  That’s what makes it good erotica. But the visual aspects are a tasteful, sensual enhancement to the written words. I could’ve gone way, way, way to the left and flat out put in photos that were beyond anything used to promote the book on Facebook, but I didn’t. If I had, I’d probably have three or more Facebook profile pages as a result of the overwhelming friend requests from men that I’d receive. That would be an abuse of womanly power. I personally think the photos of me I have are already more than enough. They are professional photographs, not PhotoShop enhanced and are for the purpose of marketing “The Goodie Bag“, not to get a man.  I believe in leaving something to the imagination. I think it’s actually more sensual and sexy to do so.  The slightly sexier photos are included inside the book “The Goodie Bag” and you have to be eighteen years old to buy it.  The photos of other women on Facebook are often their profile pictures, taken in their bathrooms, with their camera phone.  I’m just saying.

Now, I’m not saying I’ve never taken male magazine type photos; I’m not a hypocrite. I’m just saying the public may never get to see them and if they do, it wouldn’t be anything shocking or disturbing to young children.  As a woman, who is a Brand and has aspirations beyond being pretty, I think that my talents should outweigh my sex appeal. I know that’s not going to ever happen. Men look at me first and hear me last, if at all. That’s the way things are. But once a man listens, I want him to be able to see beyond the sex appeal and then hopefully find the intelligence to be equally sexy to him. I want my work ethic to shine as much as the patent leather on my stilettos. I want my mental brilliance to overshadow my curves.  I want my work to be less about what’s between my legs or below the small of my back and more about my entrepreneurial skills and vision.  

I want my self confidence to grab a man by his…

Although I can get attention so many other ways than by being smart, I choose not to. I choose not to abuse the womanly power I possess over men. I prefer to use it to motivate women to be sexy in a way that doesn’t compromise the virtues of being a woman. And I might sometimes decide to do so in a sexually overt manner  –

*pause*

[Public Service Announcement: The Goodie Bag II” is coming this fall and the pictures will be more sexually graphic“The Goodie Bag; The Erotic Fiction Collection” will be available on the Kindle app for iPad, iPhone, Android and Blackberry THIS week so put the kids to bed early.] *resume*

– I can make that decision because I control this Brand. If that also makes people jealous, angry or even causes Jan Davis to (allegedly) report me again, that’s okay too.

If I have your attention, maybe you’ll actually hear me.  With great power comes great responsibility (to whom much is given, much is required) and I take my responsibilities seriously. All women should. And we shouldn’t use our power against men… or each other.

My Not So Ideal Life Makes Better Fiction

Everyone has things they want in life. They also have their idea of what their ideal life would be like. About fifteen years ago my ideal life would have been to have had five children, a loving husband, a huge house on a lot of land and the money to afford it all. My reality was vastly different. Instead I had one child, several miscarriages, and an abusive codependent husband who gambled away the household money. Today my ideal life is also different from the reality. In my ideal life, I would be married to a man whom I could share experiences and goals with and we’d have a media empire. The reality is that I can’t meet a man worthy of dating me more than one time and I have to build the empire I want solo. But the reality doesn’t stop me from wanting more. It does, unfortunately, sometimes dampen some of the excitement. As I’m reflecting on my regrets, my dreams, my failed relationships, rejection and my ever looming single status, I do know this: although I don’t know the reasons, seasons change and my lifetime may not have the love and marriage I hoped for, my experiences make for really good stories, which will one day make me very wealthy. There’s always a silver lining to my clouds.

There’s so much of my life that I could never have made up in a million years, such as the date from hell I had earlier in April 2011. There are authors who can only talk about other people’s experiences and hope we as an audience find it realistic enough to read about. But a lot of what I have written thus far, and will write and publish forthcoming, is based on an actual situation or person I have had a personal experience with. Yes, I use my imagination to make some of it more interesting, I don’t reveal anything that I could be sued for (names for instance) and I take certain literary liberties such as changing locations and details. However, I can honestly say that some of the men I wrote about in “The Goodie Bag; The Erotic Fiction Collection” are real men. None of them were my husband; some of them weren’t even my boyfriends. They didn’t necessarily have feelings for me or me for them, but the chemistry was good while it lasted and it made for good intimacy and sex. That’s the absolute truth. Not too many women get to say that they actually fulfilled some of their fantasies. And very few men get to say they were inspiration for erotic fiction. What is most interesting to me is that the men who inspired some of my work haven’t even bothered to read it. That’s too bad for them because according to male customers who have bought and read “The Goodie Bag”, it’s a very good read.

If nothing else, although my experiences haven’t always been pleasant, and I don’t have my ideal life (and I don’t always feel positive that I ever will), but my experiences combined with my talent will take me places. Maybe some of those places will be Paris, Dubai, Morocco and Rio. It would be nice to share it all with a man who loves me, and whom I love in return. And if not, my not-so-ideal life will still make for better fiction, that I hope will lead to everything else I’d like my media empire to be made of.

Evolution…

One definition of evolution is a pattern caused by movement. Another is the gradual development of something into a more complex or better form. There are many stages to evolution for an individual. Some people evolve slowly and consistently, others have spurts of evolution. Evolution can take place in our minds, our hearts, our bodies, our finances, our careers, and our relationships. We are ever-changing as people. How you accept and adapt to those changes make the difference in the quality of your life.

If we do not evolve, what is the alternative? What happens to people who do not evolve? We all know someone whose life is stagnant and depressing. They have been saying and doing the same negative, unproductive things for years. Some are in abusive relationships; some have addictions but do not believe in recovery or redemption. Some have extreme financial problems, or are not growing in their careers or improving their personal relationships. They have been unhappy for years. Yet, they don’t make changes in their patterns of behavior or accept changes that occur naturally that can make their lives better. They are constantly complaining about what they don’t have, but they aren’t working towards changing their circumstances. They are waiting for someone else to come along and “rescue” them from themselves. The best evolution is not a forced evolution by others, but one that is initiated by self.

Ted Williams is a recent example of this to a degree. The man has had a tremendous amount of hardship in his lifetime. However, some of it he is personally responsible for. No matter what anyone does for him at this time in his life, he has spent many years of his life not evolving. He has not been the best example of a father or husband. He also has suffered from addiction. He’s been homeless for a number of years and was “discovered” singing while panhandling on a street corner.

Prior to the World learning of Ted Williams, he worked in radio in Columbus, Ohio for a period of time. I’m sure people in and around Columbus, Ohio may remember him and have even wondered what happened to him, not realizing that they were driving past him as he stood on the street. But how much was Ted Williams working to do on his own to change his situation? Why hadn’t his family welcomed him back home if he was clean and sober? Would he still be on that street corner if Doral Chenoweth hadn’t spotted him and pulled out his Flip Cam? These are just a few questions that come to my mind. A lot of people are talented. They work very hard to get to where they want to be and never receive the types of “offers” that Ted Williams has. Why do we celebrate him, more than he celebrates himself? We love an underdog, but isn’t a young man struggling to pay for college on his own, also an underdog?

The reality is this: Until Ted Williams wants to evolve, all of the job opportunities, television interviews, accolades and compliments will not change his life for the better. He could easily regress back into his addiction (allegedly he already has) and go back to panhandling on that same street corner. We can sit in awe of his amazing voice as much as we want to. We can pray for him daily, offer him opportunities, money and support. However, until Ted Williams prays for himself, and becomes self-motivated to change his life for the better, then takes the steps necessary himself, he will soon be forgotten about and be replaced by the next “discovery”. While the young man struggling to pay for college, will graduate and become successful because of his self-determination and the World won’t even notice.