Tag Archives: marketing

Black Women vs Shea Moisture

For several days I’ve been observing the Shea Moisture public relations nightmare. The reaction on social media has sparked so much of what I wrote about in my book Breaking Through The Black Ceiling. Here are my thoughts about the situation:
  • This isn’t the first time Shea Moisture has “offended” people of color, it’s just the first time some people noticed. The company previously had an ad featuring a white baby which also caused an uproar.

 

  • Although I feel Shea Moisture had a disproportionate number of people of color represented in their recent ad, as a black business owner, I (still) wonder why people of color don’t think we (black business owners) should be allowed to earn revenue from consumers that don’t look just like us . Money is green and necessary for businesses to operate. That’s a fact. Businesses don’t exist for likes, the actually plan to make profits unless they structure themselves as a not for profit organization. White owned companies make revenue off of black people everyday. Many black people work for such companies and use their products daily. Let that marinate.

 

  • Hair care products are primarily marketed to WOMEN, who have a combined $5 TRILLION in spending power in the USA alone, so a smart business owner in the hair care business, who knows this would want to target ALL women in their ads. Several companies do. Loreal does it. In fact, if you open the May 2017 ESSENCE Magazine (a popular monthly publication which celebrates women of color), Loreal has paid for a 2 page FOUNDATION ad that includes several women of all races and complexions, along with a…      wait for it …..      Black MAN.  And before you get mad about that, men often need makeup applied when they’re ACTORS and MODELS. Contrary to what you see on social media, everybody isn’t perfected by the use of Photoshop. To me the ad makes sense.

Loreal cosmetics knows their products, and those of their competitors are used in film, television, theater and may be used by men, including make up artists.

As a woman, I’m not at all offended. As a business owner I’m not mad at Essence Magazine for securing that bag. There’s nothing to see here. It’s business. And it’s not bad business

  • Yes, Shea Moisture messed up in their casting process, and someone there should have insisted on having more diversity represented, prior to or after seeing the ad, however Carol’s Daughter also has women who aren’t black in their recent ads for their products. Are we going to get mad about that too, or naw?

 

  • The right to solely use products including ingredients such as shea butter, cocoa butter or castor oil are not exclusively reserved to black folks. In fact, if you make such products and only target black people as consumers, you’re greatly limiting the amount of revenue you could potentially make, doing your business a disservice. Black business owners SHOULD capitalize and profit off of our greatness too and that means thinking GLOBALLY instead of locally in some instances.
For the record, United Airlines is still winning the PR fuckery of the year award. Pepsi is still in second place. Shea Moisture is like #6 or something, bit they’re definitely not on the top 5. The mistake they made doesn’t hurt anyone directly, physically, financially or minimize important social issues with the assistance of a Kardashian. It was a bad idea, that can also serve as a wake up call towards something more important; how women of color make changes to address a lack of diversity. 
Instead of complaining on social media and “modeling” on Instagram, some women of color who aspire be seen for likes should show up for the next casting call held by Shea Moisture and make a difference that way – by going out for the opportunity to positively represent diversity. And more women of color should become educated to work in the business fields related to advertising and marketing so they can apply for the jobs that make those decisions in the marketplace.

The lesson from this issue to women of color is become the change you want to see in the world and secure a bag in the process. Otherwise, diversity will not be the goal for a lot of companies, including ones you’re already consumers of.

Fashionable Opportunity

Put Your Brand on My Back

If you’ve been reading my blog for a decent amount of time, you may have noticed that I believe in periodic reinvention. As we grown, evolve and improve ourselves, we should take the time to document it. Social media is one way to accomplish that. In an effort to utilize my social media platforms and my increasing influence more frequently, I’ve decided to give an opportunity to those interested in gaining additional exposure to people who may notice their talents.

I’ve had a lot of company’s (and some haters) attempt to convince me that my social media following is insignificant because the number of my followers is “low”.  First, I’m not on social media to become famous. Second, don’t assume that the number of followers I have means I’m exaggerating my influence. In fact, my month long engagement for August 2015 on Twitter alone was in excess of 43,000+ views, retweets, mentions and replies and I only have 2,500+ followers. I’ve also been added to over 55 groups by other users on Twitter based on my skills and content. That data is both verifiable and consistent. My following may seem “low” but consists of individuals who have a great deal of influence themselves, including celebrities, athletes, corporate executives, bloggers, fashion brands, award winners and others who have several hundred thousand followers of their own. Therefore, they are the epitome of quality over quantity. And by following me, they are saying the same about me in return.

In preparation for the next event, Boss Ladies – Leave Your Feelings at the Door, on December 19, and my 2016 media/marketing campaign, I’m going to have 2 photo shoots before the end of 2015. During both photo shoots, I’m giving fashion designers and stylists an opportunity to provide the attire for me to wear.

The first photo shoot is taking place near the end of September.  I envision a high fashion/haute couture ala Empire photo shoot with about four looks. The next photo shoot will be before December and I’m looking for a variety of looks from business casual to high fashion. Both photo shoots will take place in Detroit, Michigan, but that doesn’t mean the opportunity isn’t for anyone outside of Detroit. After all, UPS exists for a reason. Both photo shoots will results in photos of me being seen on Instagram, Facebook, LinkedIn, Twitter, YouTube, Google+ and in print and media marketing campaigns for Super Woman Productions and Publishing for up to a year by our growing international audience.

Remember – quality over quantity.

If you, or someone you know in fashion, would like to put your brand on Super Woman’s back, here’s your change to benefit from my growing brand and influence.

It’s easy to get started.

Either send an email using the Contact Us page or connect with us on our social media accounts (listed below) using #PutMYBrandOnSuperWomansBack (fashion designers or stylists) or #PutYOURBrandOnSuperWomansBack (when sharing with others that you mention or tag) in your tweet, post or comment.

Facebook: http://facebook.com/superwomanproductions

Twitter: @BestSuperWoman 

Instagram: Official_Super_Woman

 

 

 

Estrogen Economy

It is true that people, in the Black community, in particular, need to cooperate with each and support each other more. In a time when we should be learning to co-exist more peacefully with one another we are often too divisive among ourselves. We self segregate and hold onto mindsets that set us up for failure instead of embracing those that encourage us towards greatness. I recall sometime ago when speaking with my mentor about my business goals, he asked me what my demographic is. I told him “Detroiters” are my demographic and he told me I was wrong. I said “Black folks” are my demographic and again he told me I was wrong. I admitted to him that I was confused and didn’t quite understand what he was leaning towards. He told me “Your demographic is women. Not women in Detroit. Not Black women. Women, period. No matter where you go or where you’re from, women will be able to relate to you because you are a woman, too.

Although somewhere deep down, I probably already knew that, on that day it was like the hand of God Himself granted me infinite wisdom.

Some of what I was already doing in my business model was fitting my demographic; I just needed to be fully conscious of it. 

Yes, I’m from Detroit and I love my city, even when it doesn’t love me back. Yes, I’m Black and I love my people even when they don’t treat me or each other right. But at the end of the day, I love myself. And I am a woman.  I understand what that means from the bottom of my feet to the top of my head. I understand how women often are working and trying to achieve in male dominated fields, but lack support from other women and from men. I understand how many women have to work, go to school themselves and send their kids to school as well. I understand what sacrifices women make for their loved ones. I understand the issues women have with men, relationships, self-esteem and finances. I get it because I am a woman.

I’m also smart enough to know that if I sit around and just wait for specifically Detroiters and Black folks to embrace and support me, I will never get to where I want to be.

One of the things I’m most thankful for is that I understand and embrace diversity as well. Although I’m “prowoman, my Super Team is very diverse. We range in age, experience, race, class, education and culture. However, the majority of the members on my Super Team are, in fact, other women.  This wasn’t intentional or determined by company policy. It is what is meant to be and therefore it has developed into what it is. Simple. I don’t discriminate against men, but I do find it more difficult to work with them sometimes because of their preconceived notions based on physical attraction or what their experiences tell them a woman should be able to do…and not do. I’ve had more men claim that they would love to work with me then turn around and be deceitful and dishonest in their business practices, than women have, because unfortunately, the men started off with an agenda that wasn’t about business at all. I’m not the only woman who has had this experience with men in business either. I operate my business with integrity and character and I expect the same from all the people I do business with. It just so happens that the people I can work effectively with are other women.

This year thus far has had many amazing developments for The Brand. This month has been another fast paced, yet amazing one in my Super World. And throughout it there has been a common reoccurrence. I was being approached and embraced by the women in the room, no matter where I was at. It’s one of those things you have to step outside of yourself for a moment to realize and reflect upon. It’s a moment I have to enjoy at that moment. Which I have learned to do.

Women’s Day Tea was a complete success on Friday, March 8, 2013. It was a celebration of women in hip hop and women owned businesses. At the event we had Mae Day, Lola Damone, Smiley Davis and El DeBarge Jr. in attendance. Everyone that attended said how much they enjoyed the event. Many of whom wanted to know when we’d have another event and if we’d have another Women’s Day Tea in 2014. The answers are ‘yes‘ and ‘yes‘. I was so happy that everyone else enjoyed themselves. All of the stress was definitely worth the smiles and ‘thank you’s‘ from everyone.

We’re working towards completion of the I Feel Good: Mind, Body and Soul Women’s Conference this August. The goal is to reach young women and show them possibilities that will help them become stronger, better, more confident adult women; and help adult women become stronger and better as well. The goal is not to make women into what men think they should be, but to teach women to embrace what womanhood truly IS.  Womanhood is not us tearing each other down (‘she’s fake’, ‘look at her, she thinks she cute’, ‘I don’t like her because of her shoes’); it’s about us building and lifting each other up. Building and lifting each other up sometimes will require positive reinforcement, correction and constructive criticism. Those things are not esteem or dream killers; they are strength and confidence builders. We’re looking for ways to save money on the venues and materials as well so that we can have the young ladies ages 11 – 18 attend for free and then pass the additional cost savings on to women attending over the age of 18. We’ve also added the option of In-Kind donations for the items that we need to make the event a success, such as beverages, lunch, marketing materials and advertising. We’re seeking media partners across Metro Detroit who may be interested in being title sponsors in exchange for helping us get the word out. I Feel Good: Mind, Body and Soul Women’s Conference is promised to be another successful Super Woman Productions and Publishing event held in Detroit, just like the two we’ve had so far in 2013.

About a week before Women’s Day Tea, a brilliant concept popped into my head from God. It was two simple words:

Estrogen Economy ©

What is it? What can it do? How do we get it? And yes, I’m copyrighting it. It’s about to be huge.

Prior to the concept being gifted to me, I was already contributing to the concept. Women’s Day Tea on Friday, March 8, 2013 was clearly evidence of that. Super Woman Productions and Publishing was the only company in the state of Michigan that held an official celebration of International Women’s Day. That’s one point for the Estrogen Economy© already. Over the next several months, my other upcoming projects will also contribute to the Estrogen Economy© in many ways as well. I hope other women, and companies throughout the state of Michigan, will join this initiative over the next several months. Some have already indicated that they will. That makes me smile.

#EstrogenEconomy – 2013 through ∞ 

 

Today is The Day

Today is the day.  I wasn’t expecting this day to happen this soon.  I have Tiffany Tilley and Gary Williams to thank, because it is right on time and it is forcing me to be proactive in the marketing of The Goodie Bag; The Erotic Fiction Collection.  Today is the day for my first Book Signing. It will be held at The Red Velvet Lounge, at Beans N Cornbread Restaurant, located at 29508 Northwestern Hwy in Southfield, Michigan from 5 pm to 10 pm.  I will also present an Intimacy Seminar to help people enhance their sexual relationships with their spouses and significant others.  Tonight I will explain what The Goodie Bag is, where the idea for the book orginated, and answer a few questions about my business and upcoming projects.  Currently the book is only available to purchase through this website for $20.  Tonight, at the Book Signing,  I will have copies available for purchase, and I will also unveil a special “treat” .

Yesterday someone said to me “I heard you wrote a book.  You told me you were going to, but I thought you were just talking. You know how people ‘just talk'”.  Obviously, this person doesn’t know me very well.  I don’t talk about anything I’m doing until it’s more than half done.  I don’t put out information about my ideas until they are already thought through and feasible. 

I don’t pretend to do big things: I DO big things.

This isn’t just about me, although it IS about me.  At the end of the day, I am in business.  I am The Company, The Woman and The Brand.   I am completely responsible for the success or failure of my business.   Therefore, I have no choice but to go hard or go home.  Actually, I have no choice but to go hard, because failure isn’t an option for me at all.  The investment I’ve made is too great not to put my everything into it.  And I want a return on my investment.  I also want to help other writers realize their dreams.  Becoming published isn’t that easy.  Becoming recognized is even more difficult.  There are a lot of writers and publishers in the world that have barely sold 100 copies of their books.  I don’t plan on being one of the those writers or publishers.  I plan to establish and maintain longevity in this industry.  I plan to also broaden it.  Those plans will be revealed to the public, just like The Goodie Bag was; when the time is right.  I will offer a sneak peek of some of my ventures during my radio interview on Saturday, January 8, 2011 at 10 pm on Kelly’s Kitchen airing LIVE on 88.1 FM.  You can watch the live stream at www.fm881whpr.com  

So keep your eyes to the sky.  The Goodie Bag is just the beginning.  There are many more books and media ventures coming – sooner than you think. 

I appreciate your support. 

Smooches.