Tag Archives: magazine

Black Women vs Shea Moisture

For several days I’ve been observing the Shea Moisture public relations nightmare. The reaction on social media has sparked so much of what I wrote about in my book Breaking Through The Black Ceiling. Here are my thoughts about the situation:
  • This isn’t the first time Shea Moisture has “offended” people of color, it’s just the first time some people noticed. The company previously had an ad featuring a white baby which also caused an uproar.

 

  • Although I feel Shea Moisture had a disproportionate number of people of color represented in their recent ad, as a black business owner, I (still) wonder why people of color don’t think we (black business owners) should be allowed to earn revenue from consumers that don’t look just like us . Money is green and necessary for businesses to operate. That’s a fact. Businesses don’t exist for likes, the actually plan to make profits unless they structure themselves as a not for profit organization. White owned companies make revenue off of black people everyday. Many black people work for such companies and use their products daily. Let that marinate.

 

  • Hair care products are primarily marketed to WOMEN, who have a combined $5 TRILLION in spending power in the USA alone, so a smart business owner in the hair care business, who knows this would want to target ALL women in their ads. Several companies do. Loreal does it. In fact, if you open the May 2017 ESSENCE Magazine (a popular monthly publication which celebrates women of color), Loreal has paid for a 2 page FOUNDATION ad that includes several women of all races and complexions, along with a…      wait for it …..      Black MAN.  And before you get mad about that, men often need makeup applied when they’re ACTORS and MODELS. Contrary to what you see on social media, everybody isn’t perfected by the use of Photoshop. To me the ad makes sense.

Loreal cosmetics knows their products, and those of their competitors are used in film, television, theater and may be used by men, including make up artists.

As a woman, I’m not at all offended. As a business owner I’m not mad at Essence Magazine for securing that bag. There’s nothing to see here. It’s business. And it’s not bad business

  • Yes, Shea Moisture messed up in their casting process, and someone there should have insisted on having more diversity represented, prior to or after seeing the ad, however Carol’s Daughter also has women who aren’t black in their recent ads for their products. Are we going to get mad about that too, or naw?

 

  • The right to solely use products including ingredients such as shea butter, cocoa butter or castor oil are not exclusively reserved to black folks. In fact, if you make such products and only target black people as consumers, you’re greatly limiting the amount of revenue you could potentially make, doing your business a disservice. Black business owners SHOULD capitalize and profit off of our greatness too and that means thinking GLOBALLY instead of locally in some instances.
For the record, United Airlines is still winning the PR fuckery of the year award. Pepsi is still in second place. Shea Moisture is like #6 or something, bit they’re definitely not on the top 5. The mistake they made doesn’t hurt anyone directly, physically, financially or minimize important social issues with the assistance of a Kardashian. It was a bad idea, that can also serve as a wake up call towards something more important; how women of color make changes to address a lack of diversity. 
Instead of complaining on social media and “modeling” on Instagram, some women of color who aspire be seen for likes should show up for the next casting call held by Shea Moisture and make a difference that way – by going out for the opportunity to positively represent diversity. And more women of color should become educated to work in the business fields related to advertising and marketing so they can apply for the jobs that make those decisions in the marketplace.

The lesson from this issue to women of color is become the change you want to see in the world and secure a bag in the process. Otherwise, diversity will not be the goal for a lot of companies, including ones you’re already consumers of.

Counting The Blessings In My Fab Single Life

I was born and I’ve almost died (more than once). I was in more than my fair share of car accidents and I’m told I am lucky to be able to walk. I’ve been married and I’ve gotten divorced. I’ve had a child and I’ve lost children. I’ve been engaged and proposed to. I’ve had long term and short term relationships. I’ve been the other woman and I’ve been one of many women. I’ve owned businesses that have done well and have failed. I’ve made a lot of money and I’ve lost a lot of money. I’ve struggled and I’ve persevered. I’ve fallen down and I’ve started over. I’ve learned a lot and I’ve forgotten some things. I’ve loved deeply and I’ve been loved. I’ve had my heart broken and I’ve broken a few hearts. I’ve traveled and I’ve seen black sand and white sand beaches.

I’ve met influential people. I’ve walked red carpets and had my picture taken. I’ve had sex with famous men and I’ve had dinner with ‘average joes’. I’ve been flown across the country for romantic weekends and I’ve stayed in for romantic weekends. I’ve been kissed like I’ve never been kissed before, and I’ve been held close and tight with nothing more. I have friends and I have family. I have friends who are like family. If I were to die tomorrow, I know someone would plan my cremation and someone would come to my funeral.

I’ll be thirty seven years young soon. I have LIVED more than some people twice my age have. Although I still have more to accomplish towards my career goals, I am proud of me. If I happen to never get married again, or have another relationship, I’m actually fine with that.

Don’t cry for me because I’m single. When I’m an old woman, I’m going to have a lot of events and experiences to remember that many women will never get the chance to have. I will be able to sit on my porch with my grandchildren, smile and rock, knowing that I have lived a full, fabulous, single life; one that many would envy. If I can proclaim that today, imagine what I will have done by the time I’m forty seven years young. By that time, I will be able to add that I have also changed the world of media and entertainment, leaving something for the next generation to aspire to.

There’s nothing particularly “special” about me. I’m not the most beautiful woman in the world. I’m not the sexiest, the smartest, or the wealthiest woman either [I’m not wealthy at all, in fact. I’m struggling just to become financially “comfortable“]. I don’t own anything spectacular or trendy; there aren’t any custom Louboutin shoes or Hermes scarves in my wardrobe. I’ve never been on TMZ and I haven’t married anyone famous. I don’t always do what’s popular and I despise being like everyone else. I’m just one person that God bestowed greatness upon. I was literally born to do great things (December 25th is my birthday). So if an ordinary woman, such as myself, can become known as Super Woman by using my talents in a humble attempt to live within my purpose, just imagine what you can also do if you strive to live with purpose.  

That is why on Saturday, December 17, 2011 at 8 pm, I’m CELEBRATING ANOTHER YEAR OF BEING FABULOUS at L!V Resto Lounge in Detroit, MI.  I’ve sent my Subscribers, Tweeties and Facebook Fans/Friends an exclusive invitation to attend this event. I have good news in abundance for the new year that I’d like to share as well. So check your email, your Facebook and follow me on Twitter @BestSuperWoman to get the information. RSVP is required and admittance is not guaranteed without it. 

You Spoke, I Listened and Now…

A few weeks back I was contemplating what I needed to do to further enhance the Super Woman Brand. I developed a survey and asked you, my fans and supporters, for your input. The survey revealed that people generally want more. You want more of Super Woman in your media:  television, radio and magazines. I don’t know how many of you all know me personally or have met me in person, but I found it so interesting that what you want IS what I want to do. I also needed to know that I was going in the right direction with my always bigger than life vision. I recognize that some brand enhancements are going to take longer than others. But I now have a better idea that what I’m doing is accepted and appreciated by youKNOWING that someone, somewhere receives me and the words I write. That alone makes it all worth it. KNOWING is half the battle (G.I. Joe).

So it is with great pleasure that I check off something else on my Super-To-Do-List. I am now a writer for an upcoming magazine out of Detroit and Atlanta. This fits in very well with my goals because Detroit is the city of my birth and I plan for Atlanta to become the city of my (business) growth. The magazine owners and editors are professional and have done their due diligence. I don’t know who was more impressed: me with them, or them with me. And I’m not easily impressed at all. But they are impressive people who are knowledgeable of their publication and what they want to do with it. They understand the business side of magazine publishing, versus just wanting to put out pretty paper.

I feel good about this. I think this will be a very creatively lucrative venture for me and for all of you, my readers, my fans and my supporters. There will even be opportunities for some of the women I know who own businesses, are in entertainment, etc., to be interviewed for my article (So don’t turn shy when I call, text or email you). Doing what I love and getting paid for it, so I can provide opportunities for others is my ultimate goal. I just got one step closer to achieving that goal. And I owe it to all of you ♥. 

You spoke, I listened and now I can give you more of what you want from the Super Woman Brand, one step at a time.

More information about the magazine, where to buy it and the launch events taking place in Detroit and Atlanta will be posted on this website, the Super Woman Productions and Publishing Google+  page, the Super Woman Productions and Publishing Facebook page, Essence.com, MingleCity.com, and IndustryBuzzz.com, as the information becomes available. Subscribers to the Super Woman Newsletter will receive the information FIRST, so subscribe to the newsletter today!

*Smooches