Tag Archives: legacy

Protect The Brand

Protect the Brand. This is one of my business mottos. Recently, I heard Amy DuBois Barnett, Editor-in-Chief of Ebony Magazine and Steve Harvey say the same thing. I’ve gotten accustomed to many people not having any idea of what I was talking about when I say it, so it was truly refreshing to hear other people with the same perspective. So many people call themselves entrepreneurs, but they don’t understand branding and why it’s essential to do so in business. With the exception of myself, I don’t know anyone else doing exactly what I’m doing, the way I’m doing it. Some people are doing a few of the things I do, or do one or two things I do, but no one does everything I’m doing. Therefore, my competition is almost non-existent. However, that’s not the case with other business models. Particularly businesses that are considered traditional. Almost every business has a competitor and a lot of them have learned the same basic techniques for operating their businesses. Although everything you need to open, operate and expand a business isn’t in a book, a lot of the steps and instructions are. I’m sure that we can agree that anyone can follow steps and instructions written in a book. But if that’s all that was required, a lot more people would be successful at it. Statistically businesses still fail in the first five years.

As a result of the availability of basic business operation techniques and information, many people can start a business. Because all the books reiterate and all business students are taught that the most important thing in business is to make money, this further establishes an atmosphere of competition. Everyone wants to make money. Not everyone wants to make a difference. Not everyone wants to become a brand.  But I’ve learned that doing the latter will help improve your chances of the former. If you own a restaurant, your competition could set up shop across the street from you. If you’re a caterer, your competition can be a larger restaurant that decides to expand its business and begin offering catering to its existing customers. And let’s just say for argument’s sake, that their food isn’t even as delicious as yours and their prices are higher. In spite of that, next thing you know, your profits are dwindling. The next thing that comes to your mind is “What are they doing, that I’m not?” Well, if that competing restaurant is Red Lobster and you own a Shrimp Shack, what do you think it is?

It’s the branding.

When you operate a business that is traditional you have to establish yourself as a brand, not just a business, in order to set yourself above others. Businesses eventually go out of business; brands become icons. Becoming a brand takes time and is often more work than just starting a business. For me starting my business was a sign from God, combined with talents I possess and knowledge of how to complete the appropriate paperwork from previous experiences I had in business. It has taken me four years to get where I am so far with The Super Woman Brand. I expect it to take me another four years to get where I want to go, although I’m told that I won’t need that much time, because with every decision I make, I’m branding myself and my business. If something doesn’t enhance what I want to do now or what I want to do in the near future, it can’t be included in The Super Woman Brand.  If an idea or business relationship doesn’t allow me to establish myself or further myself in an area that I want to operate in, it can’t be included in The Super Woman Brand. When you brand yourself, you’re developing business practices and standards, not just appealing to what everyone else wants you to do. It’s requires that you are bold.

Set yourself apart with your brand

I must be doing a pretty good job at branding because there are other people attempting to use The Super Woman Brand by calling themselves Super Woman or Superwoman Productions. I don’t consider them competition, because I’ve already had a head start in developing The Super Woman Brand and they don’t do the same things that I do. I’ve accomplished a few things and they are all positive. I’ve been in a national publication, I’ve been interviewed several times locally on radio and in print, I have credits to my name and a good reputation. So, whether they are a stripper or claim to be a playwright, they aren’t hindering The Super Woman Brand. In fact, if someone attempts to find them, they find ME instead because I am EVERYWHERE on the internet and that is expanding into other areas of media, including television and moviesGoogle me and see firsthand what I mean. Someone told me these other women are only attempting to use The Super Woman Brand because they want to be ME. Imitation is the best form of flattery. I must be doing something right. 

Discover and establish your brand

What do you do that sets you apart from your competition? Find that element and brand it. Use it to market yourself, your business, and catapult your dream. Don’t strive to just become a business person and make money. That’s mediocre. Mediocre doesn’t grow. Strive to become an icon. Strive for growth in your industry and not just for the money. The flower doesn’t dream of the bee; the flower blooms and the bee comes.  It’s more rewarding longterm. It becomes your legacy. It leaves something for others to aspire to. It’s a blueprint for others to follow. It’s part of that dash between the day you were born and the day you die.  Just keep in mind that becoming a brand is a lot more than filling out the appropriate paperwork and putting up a website. It takes time, effort, resilience and creativity. One day other people will want to be YOU and do what you do also

Become a motivating factor to those who come after you.   

PROTECT THE BRAND

 

My Plans For Super World Domination Start Here

I’m working diligently with my best friend to coordinate the events for the I Feel Good: Mind, Body and Soul Women’s Conference. I’m proud to say that the plans are going very well. There are always minor hiccups in any plan when you’re dealing with people, such as schedules and finances, but overall I’m very pleased with what is developing thus far. As with anything I do, I think it can be better. I admit that I have some personal issues to contend with where this conference is concerned. Contrary to what anyone may think, this conference is not just about me.  I don’t want people to think that I’m out for myself in this attempt. It wasn’t even my idea. Yes, it’s my Brand, my image, my reputation and my name associated with it, and I’m going to be held accountable if it’s an epic failure and praised if it is a success. However, this is more about the young women in the community who need to see that women can do more than pose nearly nude in mens magazines, strip at strip clubs and have sex with famous men to become famous and rich. It’s about the young women who unfortunately don’t know better and need to see examples of adult women who are successful, fashionable, educated and talented who didn’t get there because of who their father is, who their stepfather is, who their baby daddy is, or who their husband is – but instead, they climbed ladders and over walls because of who they are as women and what they contribute to this world.  It’s about helping young women to define their own beauty beyond how big their behinds are or aren’t, whether their hair is natural or not and showing them examples of beautiful women who look just like them and come in all shapes, sizes and complexions. It’s about showing them that beautiful women are in every industry and that we possess a multitude of talents and knowledge. It’s about redefining our worth, our image and empowering ourselves, so that even if a young woman decides to pose in a mens magazine she does so knowing the ramifications and she (hopefully) owns the copyright to her photos [everyone won’t do what we think they should all the time, but let’s take baby steps towards something a little more positive].

I want to encourage more woman-ownership, more women in television, more women on reality shows that got to where they are on their own.  There are too many women on television who are only famous because of semen. Yes, that’s what I said. This is not a kiddie website, so let’s be honest. Kim Kardashian, Amber Rose, all of the Basketball Wives, all of the Baseball Wives and all but three cast members of Love and Hip Hop are famous only because of who the men are in their lives. We wouldn’t know who any of them were otherwise.

{Flashback} Remember when women were famous for being talented? Remember when models actually wore clothes in magazines?

I miss those days.

I also want to use this conference to bring more awareness to some of the dangers that young women face and obstacles that they have to endure. We know, but sometimes I feel like we’re too tolerant of what happens to young women as if it’s normal. Young women being raped, abused, kidnapped, killed and going missing is becoming too prevalent. Not just where young Black women or poor young women are concerned. Please don’t think there are color lines drawn here, because there aren’t. This is about woman-kind in general. Our socio-economic and racial differences no longer protect us from harm.

So when I say that I have personal issues where this conference is concerned I truly mean it. This is my Super World. What I do, what I”m working towards in media and what I see possible in this world is personal for me. However, I don’t want my Super World to only have a handful of women in it. I want to help cultivate a generation of Super Women and Super Girls. I want a legacy of a League of Super Women who make a difference in their communities and in the lives of other young women through media and outreach. I want the I Feel Good: Mind, Body and Soul Women’s Conference to grow larger and more popular every year, and last long after I’m no longer here. I take this very personal.

This is MY Super World, but it’s not here just for me. I’m striving for world media domination and I want to build this empire, then pass the torch one day and retire. I’m extremely thankful to everyone stepping up to facilitate workshops and volunteer. We are still in need of more volunteers, we also need financial sponsors, media partners, and vendors who have products and services related to the focus and purpose of the conference. If you’d like information please email us using the Contact Us form on this website or send an email to events@superwomanproductions.com with CONFERENCE  in the subject and provide us with your information and tell us what your interest is (vendor, sponsors, volunteer). A separate website is being developed specifically for the conference in a few weeks. I also need your prayers to keep me focused and energized towards fulfillment of this purpose that is completely in the Master’s Plans. This isn’t easy, not even for Super Woman.

My plans for Super world domination start here, but they don’t end here.