Tag Archives: jay-Z

The Carters

They did it again.

Jay Z and Beyonce have excellently executed a brilliant work of art and imagery for the world to witness.

This isn’t the first time, yet it’s interesting to see how some people seem to think that it is.

Both Jay Z and Beyonce are strong artists in their genres and make a great team when performing together. They compliment and elevate each other flawlessly, on stage and off. They are #goals… in my personal opinion. You may disagree, but I won’t care.

I sat in my rented condo in South Beach, Miami recently, and I listened to “pop culture subject matter experts” on a popular day time television show, speak of how Everything Is Love was everything from a visual reenactment of Jay Z and Beyonce’s past marital issues, and proof that Beyonce doesn’t need Jay Z and she should have released another solo project instead, to how neither of them have been on tour in years. Clearly these three show hosts had very short memories, and an unknowledgeable show producer, because both Jay Z and Beyonce have had very successful individual tours just in the last two years. Beyonce toured for Lemonade throughout 2016 and Jay Z toured for 4:44 in 2017.  It’s 2018 and they are now touring together for OTRII, which they began prior to the release of Everything Is Love. Again, I don’t know who the producer of this show was, but they haven’t been fact checking very well. In an interview with the New York Times (November 2017), Jay Z stated that he and Beyonce had worked on a joint project together and decided to delay the release of it until after their individual projects were released.

News Flash: Everything Is Love IS that joint project.

There are levels to this. 

Beyonce and Jay Z marketed the release of their joint project subliminally and strategically. They are relevant enough and have the longevity to do so, while not disappointing their fans in the process by keeping new music releases on the low. To new artists who see the success of this approach to releasing music, I say, do not try this at home. As a new artist, you must first build a loyal fan base of consistently paying customers before you can “surprise” them with new music or impromptu free performances (such as J. Cole and Bruno Mars). There’s levels to this. By skipping ahead to what you see more established artists doing without putting in the same type of work to build a strong foundation for yourself, you are risking more than necessary.

There are many things that can be learned about social media marketing, cinematography and performance value from Beyonce and Jay Z for those who are paying attention and seeking the knowledge. They are methodical and have mastered the fine art of “don’t talk about it, be about” in a very impressive and entertaining fashion. They are a well written dissertation in motion, particularly for those who have the desire to advance in entertainment and music careers. If studied, the levels they elevate to can give you a degree that no university can offer.

I’m inspired.

I’m excited to see what The Carters will give us next.

In the meantime, everything is love.

Refocus and Stay Focused

After the dawn of a new year, with the Republican primaries and the birth of Jay Z and Beyonce’s baby girl, some people have already begun to lose focus on what is important. Of course the Republican primaries are very important; particularly because we need to know who will be running against President Barack Obama. But the birth of Jay Z and Beyonce’s daughter has been the entire focus of many individuals. Yes, they are pop culture and music icons. Yes, we love them dearly. Yes, they are entertainers who entertain and give back. But, seriously, some of it is going too far. There were already so many people doubting (and hating) on Beyonce’s pregnancy, that the mere act of turning on any entertainment television program gave me a near migraine headache. But now that she has given birth, people are still finding reasons to doubt (and hate). Now people want to know why she had a caesarean instead of a vaginal birth. People want to know why she had a midwife instead of an ob/gyn. People want to know did they really rent out the whole floor of the hospital to keep people from being nosey. Yet, these same people have probably not made any steps or headway towards achieving their own goals. Some of them probably haven’t set any goals at all.

Since I’m working on a major event for 2012 called the I Feel Good: Mind, Body and Soul Women’s Conference (∞), completing my first magazine article due to the editor in a few days (∞) and completing a television spec script (∞), I’m going to give you these words quickly, and then move on to my own tasks, goals and life.

I greatly admire Beyonce and Jay Z as people and entertainers. I often say that I’m a Beyonce looking for a Jay Z , because I admire their relationship and partnership. But I don’t let their lives consume mine. At the end of the day, what they do has very little baring on my life, goals or lack thereof. I have a laundry list of my own talents, issues and goals to focus on this year. Therefore,  if there is something you want to do, but it isn’t getting done, or if you are not achieving your goals, or if you are not improving your community, or yourself as a person, but you have time to decipher the alleged meaning of little Blue Ivy Carter’s name, you should immediately refocus your energy into your own direction and do something more positive for yourself. The same energy that is being put into playing word games with a child’s name and making assumptions about the origin of her name based on (in my opinion) fictitious religious beliefs, is the same energy that can be used to go back to school, start a business, mentor a child in need, volunteer at a nonprofit and many other useful and productive tasks. Jay Z and Beyonce are already multimillionaires and no amount of gossip or innuendo is going to change that. Instead, allow their work ethic and marriage to be motivational and encourage you to strive for higher heights. After all, some of you have named your children stranger names than Blue Ivy and no one referred to you as evil for doing so.

Smooches!