Tag Archives: investment

The Carters

They did it again.

Jay Z and Beyonce have excellently executed a brilliant work of art and imagery for the world to witness.

This isn’t the first time, yet it’s interesting to see how some people seem to think that it is.

Both Jay Z and Beyonce are strong artists in their genres and make a great team when performing together. They compliment and elevate each other flawlessly, on stage and off. They are #goals… in my personal opinion. You may disagree, but I won’t care.

I sat in my rented condo in South Beach, Miami recently, and I listened to “pop culture subject matter experts” on a popular day time television show, speak of how Everything Is Love was everything from a visual reenactment of Jay Z and Beyonce’s past marital issues, and proof that Beyonce doesn’t need Jay Z and she should have released another solo project instead, to how neither of them have been on tour in years. Clearly these three show hosts had very short memories, and an unknowledgeable show producer, because both Jay Z and Beyonce have had very successful individual tours just in the last two years. Beyonce toured for Lemonade throughout 2016 and Jay Z toured for 4:44 in 2017.  It’s 2018 and they are now touring together for OTRII, which they began prior to the release of Everything Is Love. Again, I don’t know who the producer of this show was, but they haven’t been fact checking very well. In an interview with the New York Times (November 2017), Jay Z stated that he and Beyonce had worked on a joint project together and decided to delay the release of it until after their individual projects were released.

News Flash: Everything Is Love IS that joint project.

There are levels to this. 

Beyonce and Jay Z marketed the release of their joint project subliminally and strategically. They are relevant enough and have the longevity to do so, while not disappointing their fans in the process by keeping new music releases on the low. To new artists who see the success of this approach to releasing music, I say, do not try this at home. As a new artist, you must first build a loyal fan base of consistently paying customers before you can “surprise” them with new music or impromptu free performances (such as J. Cole and Bruno Mars). There’s levels to this. By skipping ahead to what you see more established artists doing without putting in the same type of work to build a strong foundation for yourself, you are risking more than necessary.

There are many things that can be learned about social media marketing, cinematography and performance value from Beyonce and Jay Z for those who are paying attention and seeking the knowledge. They are methodical and have mastered the fine art of “don’t talk about it, be about” in a very impressive and entertaining fashion. They are a well written dissertation in motion, particularly for those who have the desire to advance in entertainment and music careers. If studied, the levels they elevate to can give you a degree that no university can offer.

I’m inspired.

I’m excited to see what The Carters will give us next.

In the meantime, everything is love.

On To The Next One

The 6th Annual International Women’s Day Tea Detroit was a success. It was probably the best event since the first one, to be honest. In spite of the ups and downs that I went through to produce the event, I was happy that those in attendance were happy to be there.

So what will be my next obstacle? I have no idea. Everything is a challenge for me right now financially and I although I try to be very patient I feel a great deal of discouragement and I feel limited.  My products and services have always been geared towards helping people invest in themselves (books, motivational speaking, guides, book publishing services, media training, etc.) and that doesn’t seem to be where the people around me are right now, or they’re choosing to support other people’s similar products and services over mine. Regardless, I have nightmares of being homeless so I can no longer dedicate my time towards people who don’t see value in my contributions and I can’t make money if I’m doing everything for free for people who aren’t doing what they do for free.

I’m making adjustments where I can with the little that I can. It’s very difficult to not know where from or when you’re going to get paid, because integrity, character and having a good heart won’t pay any bills. I’m even auditioning for opportunities outside of my city that may generate income because I have goals and being poor isn’t one of them.

I’m trying not to dwell too much on what I don’t have and do what I can. 

As a result, I decided to partner with One Hope Wine to support LaDe Mentoring in Detroit. After all, who doesn’t like wine? Especially wine in pretty bottles that help a good cause. From any sales I generate (which I pray will occur), 10% will be donated to LaDe to help them continue the work they are doing with young women in their mentoring program. I’ve been involved with LaDe for a few years know and I’ve been able to witness the work they do first hand in the community.

Hopefully you all will be able to support Super Woman x One Hope Wines <3 LaDe Mentoring Campaign, by making an online purchase, hosting a wine tasting with your friends and relatives or making a purchase for your upcoming special occasion. You can get more information here.

I’m going to keep the links to  my products and services live, in case someone decides they really need me, but you won’t see many of them advertised any longer.

My Particular Set Of Skills

You won’t believe this. It was recently  brought to my attention that I’m sitting on a secret that I have given to Fortune 500 companies for over two decades that I could be using to help small businesses grow. It’s a particular set of skills that I have, that I’ve developed over the course of my entire life, and use every single day in one capacity or another. I’m using the skill right now, literally, yet, I’ve never considered making these skills into a service for other business owners to benefit from.  That’s the benefit to having someone on the outside looking in telling  you what they see that you have that other people desperately need.

Let me apologize to all of you who have probably been seeking help in this area for the longest time because I was unaware that the need existed outside of the tall walls of corporate America. Sometimes we think our God given talents are only to be used in certain situations, and we don’t realize that thousands of people really need what we have to offer. So I’m taking my particular set of skills out of their old corporate America box and putting them into the hands of the small business owners, like myself, who need them.

This Friday (January 26, 2018) at 1 pm eastern time, on Facebook Live, I’m going to launch this service with a quick broadcast called The Right Words for Small Business Owners. Since it’s on Facebook Live it will be free to tune in. Just go to www.facebook.com/officialsuperwoman and LIKE the page today so that you can get a notification on Friday. That’s the beginning. Write down your questions in advance, but be patient to see if I answer them during the broadcast or not. There will be time for Q&A before I conclude the broadcast. Feel free to share this information for people you know.

Black Women vs Shea Moisture

For several days I’ve been observing the Shea Moisture public relations nightmare. The reaction on social media has sparked so much of what I wrote about in my book Breaking Through The Black Ceiling. Here are my thoughts about the situation:
  • This isn’t the first time Shea Moisture has “offended” people of color, it’s just the first time some people noticed. The company previously had an ad featuring a white baby which also caused an uproar.

 

  • Although I feel Shea Moisture had a disproportionate number of people of color represented in their recent ad, as a black business owner, I (still) wonder why people of color don’t think we (black business owners) should be allowed to earn revenue from consumers that don’t look just like us . Money is green and necessary for businesses to operate. That’s a fact. Businesses don’t exist for likes, the actually plan to make profits unless they structure themselves as a not for profit organization. White owned companies make revenue off of black people everyday. Many black people work for such companies and use their products daily. Let that marinate.

 

  • Hair care products are primarily marketed to WOMEN, who have a combined $5 TRILLION in spending power in the USA alone, so a smart business owner in the hair care business, who knows this would want to target ALL women in their ads. Several companies do. Loreal does it. In fact, if you open the May 2017 ESSENCE Magazine (a popular monthly publication which celebrates women of color), Loreal has paid for a 2 page FOUNDATION ad that includes several women of all races and complexions, along with a…      wait for it …..      Black MAN.  And before you get mad about that, men often need makeup applied when they’re ACTORS and MODELS. Contrary to what you see on social media, everybody isn’t perfected by the use of Photoshop. To me the ad makes sense.

Loreal cosmetics knows their products, and those of their competitors are used in film, television, theater and may be used by men, including make up artists.

As a woman, I’m not at all offended. As a business owner I’m not mad at Essence Magazine for securing that bag. There’s nothing to see here. It’s business. And it’s not bad business

  • Yes, Shea Moisture messed up in their casting process, and someone there should have insisted on having more diversity represented, prior to or after seeing the ad, however Carol’s Daughter also has women who aren’t black in their recent ads for their products. Are we going to get mad about that too, or naw?

 

  • The right to solely use products including ingredients such as shea butter, cocoa butter or castor oil are not exclusively reserved to black folks. In fact, if you make such products and only target black people as consumers, you’re greatly limiting the amount of revenue you could potentially make, doing your business a disservice. Black business owners SHOULD capitalize and profit off of our greatness too and that means thinking GLOBALLY instead of locally in some instances.
For the record, United Airlines is still winning the PR fuckery of the year award. Pepsi is still in second place. Shea Moisture is like #6 or something, bit they’re definitely not on the top 5. The mistake they made doesn’t hurt anyone directly, physically, financially or minimize important social issues with the assistance of a Kardashian. It was a bad idea, that can also serve as a wake up call towards something more important; how women of color make changes to address a lack of diversity. 
Instead of complaining on social media and “modeling” on Instagram, some women of color who aspire be seen for likes should show up for the next casting call held by Shea Moisture and make a difference that way – by going out for the opportunity to positively represent diversity. And more women of color should become educated to work in the business fields related to advertising and marketing so they can apply for the jobs that make those decisions in the marketplace.

The lesson from this issue to women of color is become the change you want to see in the world and secure a bag in the process. Otherwise, diversity will not be the goal for a lot of companies, including ones you’re already consumers of.

Fashionable Opportunity

Put Your Brand on My Back

If you’ve been reading my blog for a decent amount of time, you may have noticed that I believe in periodic reinvention. As we grown, evolve and improve ourselves, we should take the time to document it. Social media is one way to accomplish that. In an effort to utilize my social media platforms and my increasing influence more frequently, I’ve decided to give an opportunity to those interested in gaining additional exposure to people who may notice their talents.

I’ve had a lot of company’s (and some haters) attempt to convince me that my social media following is insignificant because the number of my followers is “low”.  First, I’m not on social media to become famous. Second, don’t assume that the number of followers I have means I’m exaggerating my influence. In fact, my month long engagement for August 2015 on Twitter alone was in excess of 43,000+ views, retweets, mentions and replies and I only have 2,500+ followers. I’ve also been added to over 55 groups by other users on Twitter based on my skills and content. That data is both verifiable and consistent. My following may seem “low” but consists of individuals who have a great deal of influence themselves, including celebrities, athletes, corporate executives, bloggers, fashion brands, award winners and others who have several hundred thousand followers of their own. Therefore, they are the epitome of quality over quantity. And by following me, they are saying the same about me in return.

In preparation for the next event, Boss Ladies – Leave Your Feelings at the Door, on December 19, and my 2016 media/marketing campaign, I’m going to have 2 photo shoots before the end of 2015. During both photo shoots, I’m giving fashion designers and stylists an opportunity to provide the attire for me to wear.

The first photo shoot is taking place near the end of September.  I envision a high fashion/haute couture ala Empire photo shoot with about four looks. The next photo shoot will be before December and I’m looking for a variety of looks from business casual to high fashion. Both photo shoots will take place in Detroit, Michigan, but that doesn’t mean the opportunity isn’t for anyone outside of Detroit. After all, UPS exists for a reason. Both photo shoots will results in photos of me being seen on Instagram, Facebook, LinkedIn, Twitter, YouTube, Google+ and in print and media marketing campaigns for Super Woman Productions and Publishing for up to a year by our growing international audience.

Remember – quality over quantity.

If you, or someone you know in fashion, would like to put your brand on Super Woman’s back, here’s your change to benefit from my growing brand and influence.

It’s easy to get started.

Either send an email using the Contact Us page or connect with us on our social media accounts (listed below) using #PutMYBrandOnSuperWomansBack (fashion designers or stylists) or #PutYOURBrandOnSuperWomansBack (when sharing with others that you mention or tag) in your tweet, post or comment.

Facebook: http://facebook.com/superwomanproductions

Twitter: @BestSuperWoman 

Instagram: Official_Super_Woman