Tag Archives: foundation

The Carters

They did it again.

Jay Z and Beyonce have excellently executed a brilliant work of art and imagery for the world to witness.

This isn’t the first time, yet it’s interesting to see how some people seem to think that it is.

Both Jay Z and Beyonce are strong artists in their genres and make a great team when performing together. They compliment and elevate each other flawlessly, on stage and off. They are #goals… in my personal opinion. You may disagree, but I won’t care.

I sat in my rented condo in South Beach, Miami recently, and I listened to “pop culture subject matter experts” on a popular day time television show, speak of how Everything Is Love was everything from a visual reenactment of Jay Z and Beyonce’s past marital issues, and proof that Beyonce doesn’t need Jay Z and she should have released another solo project instead, to how neither of them have been on tour in years. Clearly these three show hosts had very short memories, and an unknowledgeable show producer, because both Jay Z and Beyonce have had very successful individual tours just in the last two years. Beyonce toured for Lemonade throughout 2016 and Jay Z toured for 4:44 in 2017.  It’s 2018 and they are now touring together for OTRII, which they began prior to the release of Everything Is Love. Again, I don’t know who the producer of this show was, but they haven’t been fact checking very well. In an interview with the New York Times (November 2017), Jay Z stated that he and Beyonce had worked on a joint project together and decided to delay the release of it until after their individual projects were released.

News Flash: Everything Is Love IS that joint project.

There are levels to this. 

Beyonce and Jay Z marketed the release of their joint project subliminally and strategically. They are relevant enough and have the longevity to do so, while not disappointing their fans in the process by keeping new music releases on the low. To new artists who see the success of this approach to releasing music, I say, do not try this at home. As a new artist, you must first build a loyal fan base of consistently paying customers before you can “surprise” them with new music or impromptu free performances (such as J. Cole and Bruno Mars). There’s levels to this. By skipping ahead to what you see more established artists doing without putting in the same type of work to build a strong foundation for yourself, you are risking more than necessary.

There are many things that can be learned about social media marketing, cinematography and performance value from Beyonce and Jay Z for those who are paying attention and seeking the knowledge. They are methodical and have mastered the fine art of “don’t talk about it, be about” in a very impressive and entertaining fashion. They are a well written dissertation in motion, particularly for those who have the desire to advance in entertainment and music careers. If studied, the levels they elevate to can give you a degree that no university can offer.

I’m inspired.

I’m excited to see what The Carters will give us next.

In the meantime, everything is love.

Are We There Yet?

To answer my own question…not yet. This is an unknown journey that I’m on. Many of my mornings start as early as 4:30 am now. My alarm goes off an hour later. I’m tired a lot of days and fall asleep with my laptop or notes on my lap many nights. I awaken only to turn the television, that has been watching me while I sleep, off. Everything feels like it’s moving at the speed of light lately. My fan base is growing, which is noticeable in the amount of hits this website receives, as well as how many views I get on my YouTube Channel. I have more LinkedIn connections than I know what to do with and Twitter has introduced me to people who I didn’t even know knew I existed. I’m getting so much love and encouragement from already successful people, and even celebrities, telling me to continue pressing forward. People in the entertainment industry that I’ve been a fan of, are now apart of my support system. Just like you all are. I don’t consider you fans anymore. You’re my supporters. Fans are the people who only like my pictures, but have no idea what I do.

It’s almost the end of February 2012 and I’ve already seen my business begin to shift into a more positive, and potentially profitable, direction ∞. But I’m still not there yet. Creatively, ideas are flowing, but I lack time. There are only 24 hours in a day and eight of those I give to Corporate America daily. Unfortunately, I can’t leave Corporate America yet. Bills still need to be paid and like many other people, I require consistent income. Super Son is in college and tuition isn’t cheap. Plus, I feel God telling me it’s not the right time to leave Corporate America – yet. When He tells me differently, I’ll bolt for the door, and I won’t ever look back. That’s, after all, one of my many motivations – to develop financial security doing what I want, what I love and what I am talented in.

But I’m still not there yet. That’s the burden of an overachiever. I want, need and strive for more. Bigger, better, faster, harder, stronger, smarter…

I hired one employee this year. That’s quite an achievement for me. I hired a Personal Assistant. She’s valuable to me and I hope that I can teach her enough about business that she will have a foundation towards her future career. I don’t expect her to stay with me forever. I expect her to grow and evolve into her own dreams and career. And I’m going to try not to get on her nerves too much. I know that I can be difficult to work for because my standards are extremely high. When you’re a one woman show, there’s a lot at risk involved, therefore the standards should be high because it’s your shoulders that carry the weight.

But I’m still not there yet. I want to be in a better position to hire additional staff and provide additional opportunities, so that my business can eventually grow to become nationally recognized. Detroit is home base so I’m beginning here.   

Opportunities are coming. FAST. Some of which I have to continue to keep under wraps for a little while longer, but I promise it will be worth the wait. One opportunity I can share now is that I’ve been asked to become a permanent on air radio personality (aka Co-host) on the Kelly’s Kitchen Radio Show. If you’re not familiar with it, Kelly’s Kitchen is a internet-based radio show that I’ve been on a few times as a guest and as a host. It was started by Kelly White and Kalu Jones, here in Detroit on WHPR (Highland Park) a few years back. The show is Kelly’s dream child. I am now the First Lady on the team. If you haven’t listened to the show before now, I hope that you will become a regular. It airs every Saturday night at 9 pm EST on www.svmixradio.com. You can also listen to it on your smart phone.

But I’m still not there yet.

But this is a good start. Even though I lose a lot of sleep, I struggle with dating (which is going to make a great novel one day soon) as a result I come home to an empty house, I still have a great deal that I’m thankful for. And I appreciate all of you who take time out of your days to keep up with my crazy world.

The best part about getting there is still unknown to me now. But I’m really looking forward to finding out. I hope you will continue to lend me your support along the way.

Smooches!