Tag Archives: Angela T Jones is super woman

Give Yourself Credit

I’ve always been intelligent and proud of it. Since I was a child I was a nerd and preferred compliments towards my brain and talents above anything else. I was never really the definition of pretty to a lot of people, but I could leave the board on Jeopardy and I flexed my brain.

For 2018 I set goals to learn more about myself and my industry so that I can be as successful as I truly want to be and can be. I have no interest in being what other people think or want me to be for their own agendas, therefore being good at using my God given talents is all I strive for. I want my business to be worth billions of dollars, I want to travel more, own more real estate and a plethora of other things that I have yet to experience. I want to accomplish all of my career and financial goals without needing to marry and possibly also divorce a rich man.

In order to accomplish my goals, I had to reach my own breaking point to realize my breakthrough. In the process, I learned that I know more than I have given myself credit for. I know more about film and television, the music business, the entertainment industry and myself as a woman than I thought I did. But there was this tiny piece of me that has been too worried about making people proud of me when those same people don’t know me, value me or even like me enough for me to care about what they think of me in the first place. Some of these people are relatives, some I thought were friends, some are merely associates. They are people who will never support my brand, my business, my goals or my decisions for my life. I don’t even care why because reasons are completely irrelevant now that I realize that I don’t need that energy in my life. They are nonfactors and no longer an attachment for me. The power I gave to them, I have reclaimed for myself. I have the power.

As I go into a new year, I have a new outlook on my life and the world, time and space that I occupy and what I truly want and need. The exact outcome is yet unknown but I won’t go backwards in search of what doesn’t help or serve me. I encourage you to take stock in yourself and give yourself credit for what you bring to the world, in spite of what other people say to or about you. Grow within yourself for yourself, not for other people’s approval or love. Reclaim your power. Use it to build your legacy and share it with your children.

Black Women vs Shea Moisture

For several days I’ve been observing the Shea Moisture public relations nightmare. The reaction on social media has sparked so much of what I wrote about in my book Breaking Through The Black Ceiling. Here are my thoughts about the situation:
  • This isn’t the first time Shea Moisture has “offended” people of color, it’s just the first time some people noticed. The company previously had an ad featuring a white baby which also caused an uproar.


  • Although I feel Shea Moisture had a disproportionate number of people of color represented in their recent ad, as a black business owner, I (still) wonder why people of color don’t think we (black business owners) should be allowed to earn revenue from consumers that don’t look just like us . Money is green and necessary for businesses to operate. That’s a fact. Businesses don’t exist for likes, the actually plan to make profits unless they structure themselves as a not for profit organization. White owned companies make revenue off of black people everyday. Many black people work for such companies and use their products daily. Let that marinate.


  • Hair care products are primarily marketed to WOMEN, who have a combined $5 TRILLION in spending power in the USA alone, so a smart business owner in the hair care business, who knows this would want to target ALL women in their ads. Several companies do. Loreal does it. In fact, if you open the May 2017 ESSENCE Magazine (a popular monthly publication which celebrates women of color), Loreal has paid for a 2 page FOUNDATION ad that includes several women of all races and complexions, along with a…      wait for it …..      Black MAN.  And before you get mad about that, men often need makeup applied when they’re ACTORS and MODELS. Contrary to what you see on social media, everybody isn’t perfected by the use of Photoshop. To me the ad makes sense.

Loreal cosmetics knows their products, and those of their competitors are used in film, television, theater and may be used by men, including make up artists.

As a woman, I’m not at all offended. As a business owner I’m not mad at Essence Magazine for securing that bag. There’s nothing to see here. It’s business. And it’s not bad business

  • Yes, Shea Moisture messed up in their casting process, and someone there should have insisted on having more diversity represented, prior to or after seeing the ad, however Carol’s Daughter also has women who aren’t black in their recent ads for their products. Are we going to get mad about that too, or naw?


  • The right to solely use products including ingredients such as shea butter, cocoa butter or castor oil are not exclusively reserved to black folks. In fact, if you make such products and only target black people as consumers, you’re greatly limiting the amount of revenue you could potentially make, doing your business a disservice. Black business owners SHOULD capitalize and profit off of our greatness too and that means thinking GLOBALLY instead of locally in some instances.
For the record, United Airlines is still winning the PR fuckery of the year award. Pepsi is still in second place. Shea Moisture is like #6 or something, bit they’re definitely not on the top 5. The mistake they made doesn’t hurt anyone directly, physically, financially or minimize important social issues with the assistance of a Kardashian. It was a bad idea, that can also serve as a wake up call towards something more important; how women of color make changes to address a lack of diversity. 
Instead of complaining on social media and “modeling” on Instagram, some women of color who aspire be seen for likes should show up for the next casting call held by Shea Moisture and make a difference that way – by going out for the opportunity to positively represent diversity. And more women of color should become educated to work in the business fields related to advertising and marketing so they can apply for the jobs that make those decisions in the marketplace.

The lesson from this issue to women of color is become the change you want to see in the world and secure a bag in the process. Otherwise, diversity will not be the goal for a lot of companies, including ones you’re already consumers of.