Tag Archives: Angela T. Jones

Don’t Let the Likes Fool You

We live in an age where social media is prevalent. It’s not going away no more than the Internet it lives on is, and everyday it becomes larger than the previous day. Social media is truly embedded into our culture and how we communicate with each other. That can be both good and bad. It can be good because social media allows us to communicate with people that we may normally have not had access to because of distance and language barriers. There are also many other benefits to social media; such as the ability for businesses to reach a global consumer base and relatives to stay in contact from miles away.

Unfortunately, one of the down sides to social media is the impact it has on individuals and their self-esteem. A lot of people, adults included, use social media to validate their self-worth in society. Many people only have interaction with others by way of their social media accounts and the strive on a daily basis to make other people “like” them. What they fail to realize is that some of those people liking their content, whether it is photos, memes or statuses, don’t really know or like them as a person and would not ever support their endeavors in the real world where it matters.

For instance, being a radio show host I offer independent artists the opportunity to have their music played on my show. I did this because I was constantly receiving messages with links to YouTube videos from artists asking me to watch, like and share their videos. However, many of those artists weren’t generating revenue from their video content on YouTube. So what’s the point in me liking your art when my ‘like’ is not helping you to make money from your art? To me it was a waste of time. So I offered artists another, more traditional method, by which they could be heard, not just liked. A many of them have stated that they have seen an increase in the number of PAID downloads of their music as a result.

Artists and musicians aren’t the only people impacted. Aspiring models, actors and others are in the same boat. People love the way they look on Instagram and like their pictures on Facebook, but that doesn’t help if those same people aren’t going to see the actors in plays, movies or aren’t watching their television shows, and…. well…. everyone wants to be an Instagram model nowadays, so you can imagine how stiff that competition is. Getting a lot of likes on Instagram doesn’t guarantee that you’ll be booked for the next Dolce & Gabbana, or Macy’s campaign anymore than for the local county fair at this point.

Part of the issue is the façade that big brands portray to consumers as well. When big brands seek partnerships or endorsements, outside of professional athletes and well-known celebrities, they often seek individuals in large part due to the quantity of their social media following more than the quality of their followers, the person’s power to influence those that follow them or their own loyalty to the big brand as a consumer.  This makes everyday social media users and those with dreams of success and stardom believe that they only way to be successful is to have a huge following on social media.

What’s the use if your followers can’t be converted into consumers?

For instance, reality show stars are now being cast in movie roles that actors/actresses fight and train for, simply because they have a larger social media following, but they don’t actually do anything. The movie studios do this because they hope that the reality show star will give them free advertising for their movie. True enough, the advertising is free, but what movie studios fail to realize is that everyone that follows that reality show star on social media isn’t really a loyal fan who would buy a ticket to see them star in a movie.

Being in media has afforded me the opportunity to hear what everyday people honestly think about others. I don’t know what it is but me, but people love to talk to and confide in me. I hear it all the time “I just follow them because I think they are funny/I want to see what people are saying about them; but I’d never spend my money going to see them perform/sing/dance, etc.” And that’s the hard truth that a lot of people don’t know when they have dreams and goals of Instafame.

Consider the newest social media darlings, The Westbrooks. They are being called the black version of the Kardashians. I wouldn’t consider that a compliment personally, but maybe they do. They have millions of combined followers on Instagram and a reality show on a popular cable network. On the show, we get to witness the sisters attempt to do what their father (a successful businessman), suggests they do; monetize their social media following. We also get to see their friends either support their attempts (backyard pool parties) or try to use them for their own attempts at gaining clientele (club openings). Which is probably where the Kardashian comparison comes into play. It seems that the “power” their wield over their social media minions could be used more productively than to endorse hair extensions and pop bottles in nightclubs. They all seem to be intelligent young women, with guidance from their hardworking parents, who didn’t always have it easy, so they understand building success in a more traditional way to acquire longevity.

So why shouldn’t The Westbrooks be able to do something bigger and more impactful with their branding than what everyone else on Instagram is doing?

Time will only tell when it comes to how far things will go for The Westbrooks. They’ll either make change, make waves or be replaced by the next hot group of pretty sisters on the internet. In the meantime, I hope that they serve as a lesson on how fleeting and intrusive Instafame without strategic preparation can be. I also hope that at some point we move away from the façade of what makes people successful and show examples of more men and women using their influence on social media for more than monetization. Those people exist. They may not have millions of followers, but they have quality followers, who are positively impacted by them, myself included. Big brands aren’t paying attention to those types of social media influencers….yet. But that is something that I also hope will change so that being attractive isn’t the only talent left for people to have in order to become successful.
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Fashionable Opportunity

Put Your Brand on My Back

If you’ve been reading my blog for a decent amount of time, you may have noticed that I believe in periodic reinvention. As we grown, evolve and improve ourselves, we should take the time to document it. Social media is one way to accomplish that. In an effort to utilize my social media platforms and my increasing influence more frequently, I’ve decided to give an opportunity to those interested in gaining additional exposure to people who may notice their talents.

I’ve had a lot of company’s (and some haters) attempt to convince me that my social media following is insignificant because the number of my followers is “low”.  First, I’m not on social media to become famous. Second, don’t assume that the number of followers I have means I’m exaggerating my influence. In fact, my month long engagement for August 2015 on Twitter alone was in excess of 43,000+ views, retweets, mentions and replies and I only have 2,500+ followers. I’ve also been added to over 55 groups by other users on Twitter based on my skills and content. That data is both verifiable and consistent. My following may seem “low” but consists of individuals who have a great deal of influence themselves, including celebrities, athletes, corporate executives, bloggers, fashion brands, award winners and others who have several hundred thousand followers of their own. Therefore, they are the epitome of quality over quantity. And by following me, they are saying the same about me in return.

In preparation for the next event, Boss Ladies – Leave Your Feelings at the Door, on December 19, and my 2016 media/marketing campaign, I’m going to have 2 photo shoots before the end of 2015. During both photo shoots, I’m giving fashion designers and stylists an opportunity to provide the attire for me to wear.

The first photo shoot is taking place near the end of September.  I envision a high fashion/haute couture ala Empire photo shoot with about four looks. The next photo shoot will be before December and I’m looking for a variety of looks from business casual to high fashion. Both photo shoots will take place in Detroit, Michigan, but that doesn’t mean the opportunity isn’t for anyone outside of Detroit. After all, UPS exists for a reason. Both photo shoots will results in photos of me being seen on Instagram, Facebook, LinkedIn, Twitter, YouTube, Google+ and in print and media marketing campaigns for Super Woman Productions and Publishing for up to a year by our growing international audience.

Remember – quality over quantity.

If you, or someone you know in fashion, would like to put your brand on Super Woman’s back, here’s your change to benefit from my growing brand and influence.

It’s easy to get started.

Either send an email using the Contact Us page or connect with us on our social media accounts (listed below) using #PutMYBrandOnSuperWomansBack (fashion designers or stylists) or #PutYOURBrandOnSuperWomansBack (when sharing with others that you mention or tag) in your tweet, post or comment.

Facebook: http://facebook.com/superwomanproductions

Twitter: @BestSuperWoman 

Instagram: Official_Super_Woman

 

 

 

Comfort Levels

We all have an idea of what makes us comfortable; the ideal weather conditions for our favorite activities, the perfect temperature for our favorite beverages, the number of people in our inner circle. This is our comfort level. It is similar in theory to our comfort zones, but not quite the same. Comfort levels adapt more quickly based on external factors or experiences and it can be a positive experience. Our comfort zone is where we retreat to when those factors are not in agreement with what we want, or with what we think we want, and it’s often based on fears of the unknown.

My comfort level is changing. What was once something that made me happy has come to the point where it is no longer enough. I want more. It’s not enhancing my life, business or purpose. It has run its course and is coming to its conclusion. I have lived in the same city for forty years and I’ve spent the last seven years building my brand in this city. There is only so much I can accomplish in this location. So what am I to do since I recognize this?

Some people would be willing to fight to keep things exactly the same so that they wouldn’t have to concern themselves with the unknown. I am clearly not like some people. I’m very interested in finding out what the unknown has to offer. I want a challenge to learn from. I want to broaden my consumer base. I want to expand my network. I want to make more money. I want more opportunities. I want warmer weather. And the beautiful part is that I don’t have to dismantle my company to do it. Because I stepped out of my comfort zone years ago and made a decision to use technology to operate Super Woman Productions and Publishing, I can effectively remain in business in one city, and reside in another city that is more in line with my comfort level.

When and where this change will take place isn’t known as of yet, but the steps are being taken in the direction I want to go towards….and some bags and boxes are already packed. When the time comes I will be ready to accept the opportunities.

Has your comfort level changed?

Are you willing to step out of your existing comfort zone to be happier?

Experience; A True Teacher

We have all experienced disappointment, rejection and loss. I myself experienced a tremendous amount this year alone. My mother died, I lost friends and I lost opportunities. All of these experiences forced me to make adjustments, changes and sacrifices. What I thought was going to be one of the best years of my life, turned into one of the most difficult. I was hurt, sad and even felt depressed throughout each experience I weathered. In spite of the negatives, I learned from each situation and as a result I also experienced positive growth.

While I was going through hidden pain, I was still having positive experiences. This year I became a correspondent blogger for Six Brown Chicks and I got to meet a woman I admire greatly as a result; Zondra Hughes. I was in featured in several articles written by talented journalists and bloggers, one of which was published in Italy. I finished my second book and (to my surprise and delight) it reached number 34 in the world on Amazon’s Urban/Regional list of eBooks. In a couple of weeks that same book Breaking Through the Black Ceiling will become available in paperback for purchase.

I had a lot of obstacles come up against me this year, some that were truly unthinkable and others that were completely frightening. Details of one of those obstacles is actually the topic of one of my next books. We won’t even begin to discuss my nonexistent love life. I no longer date. It just doesn’t work out well for me, so I’d rather avoid it than endure it. I still learned from the lack of romance in my life this year as well. I learned that it’s better to be happy and alone, than be miserable trying to force your love on someone who doesn’t want or deserve it. This year I opened up about my past experience with domestic violence for PURE Magazine, I mourned the loss of my friend and mentor, Mark England, and I made some very difficult decisions for my family. I also had to say ‘no, thank you’ quite often for the sake of my own sanity.

This year, I also learned the importance of forgiveness, not for others, but for you. I learned how much I truly value certain friendships, but that I don’t need the ones I lost. I learned that loyalty is often expected, but rarely received. I learned that it is often difficult to be your authentic self, but doing so gives you strength and takes away any negative power that others may have over you. I learned that I have the ability to shape my destiny and purpose, while still living the life that is written for me in the Master’s Plan. I learned that sometimes I won’t be happy, but I will be strong. I learned that my apprehension related to fame is hindering my success, and I decided to change that.

Experience is a true teacher. I truly believe that even the negative things that have occurred to me, not just this year, but throughout my life, served a purpose and were meant for me to learn from. Experience shapes us as individuals. We can’t always control what we go through, and everything we endure in life won’t be pleasant. However, we can make an effort to learn from every experience, good and bad, so that we can become better than we were before. I hope that all of the experiences I had in 2014 will strengthen me to become more resilient, stronger and more purpose driven, so that I can have more wealth, better health and happiness in the days and years to come. I want to continue to make a difference in the world using my voice, my creativity and my words, leaving behind a legacy that will influence others to do the same. I hope the same for you as well.

Next year already holds a great deal of promise and opportunity for my life and career. What I lost in 2014 will be replaced with more abundant and positive experiences in 2015. The obstacles, fear, pain and disappointment from 2014 will no longer exist.

All that will remain is me

Better than I was before.